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Strategic innovation : embedding innovation as a core competency in your organization /

Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable str...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Snyder, Nancy Tennant, 1957-
Otros Autores: Duarte, Deborah L., 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass, ©2003.
Edición:1st ed.
Colección:Jossey-Bass business & management series.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction : innovation as a core competency
  • Reinventing the wheel
  • Vision and goals
  • Leader accountabilities and development
  • Culture and values
  • Resource creation : open markets for funds, ideas, and talent
  • Knowledge management : democratizing innovation
  • Integrating strategic communications with change management
  • Rewards and recognition : the informal embedment category
  • Measurement & reporting and systems alignment.