Secret service : hidden systems that deliver unforgettable customer service /

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The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Cred...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: DiJulius, John R., 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, [2003]
Temas:
Customer services.
Consumer satisfaction.
Customer loyalty.
Consumer Behavior
Service à la clientèle.
Consommateurs > Satisfaction.
Consommateurs > Fidélité.
BUSINESS & ECONOMICS > Customer Relations.
Consumer satisfaction
Customer loyalty
Customer services
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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