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Edison in the boardroom : how leading companies realize value from their intellectual assets /
Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolution...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley,
2001.
|
| Colección: | Intellectual capital series (New York, N.Y.)
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Davis, Julie L. | |
| 245 | 1 | 0 | |a Edison in the boardroom : |b how leading companies realize value from their intellectual assets / |c Julie L. Davis, Suzanne S. Harrison. |
| 260 | |a New York : |b Wiley, |c 2001. | ||
| 300 | |a 1 online resource (xiv, 210 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Introduction: The Edison Prophecy -- |t A Brief History -- |t Why Intellectual Property Is Important -- |t The Edison Mindset -- |t The Value Hierarchy -- |t The Intellectual Property Management System -- |t Level One--Defensive -- |t What Level One Companies Are Trying to Accomplish -- |t Best Practices for the Defensive Level -- |t Level Two--Cost Control -- |t What Level Two Companies Are Trying to Accomplish -- |t Best Practices for the Cost Control Level -- |t Level Three--Profit Center -- |t What Level Three Companies Are Trying to Accomplish -- |t Best Practices for the IP Profit Center Level -- |t Level Four--Integrated -- |t What Level Four Companies Are Trying to Accomplish -- |t Best Practices for the Integrated Level -- |t Level Five--Visionary -- |t What Level Five Companies Are Trying to Accomplish -- |t Best Practices for the Visionary Level -- |t The Dow Chemical Company: A Case Study -- |t The Dow Chemical Company: Built on Inventions -- |t The Journey from Patents to Intellectual Assets -- |t The Journey Continues: Intellectual Capital Management for the 21st Century -- |t The ICM Pilot Program -- |t Key Learnings from the Dow ICM Pilot in Polyurethanes -- |t The Future at Dow Is Intellectual Capital Management -- |t Mining a Portfolio for Value -- |t Understanding Your Claim -- |t What to Look For -- |t Value Extraction Objectives -- |t How to Mine -- |t The Portfolio Mining Process -- |t Competitive Assessment -- |t Why Perform a Competitive Assessment -- |t Company Position -- |t Key Indicators of Need -- |t General Approach -- |t Integrated Performance Reporting. |
| 520 | |a Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the 'idea' stage for tremendous amounts of money. | ||
| 588 | 0 | |a Print version record. | |
| 542 | |f Copyright © John Wiley and Sons |g 2001 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Corporations |x Valuation. | |
| 650 | 0 | |a Intellectual capital. | |
| 650 | 0 | |a Research, Industrial |x Economic aspects. | |
| 650 | 0 | |a Technological innovations |x Economic aspects. | |
| 650 | 6 | |a Sociétés |x Évaluation. | |
| 650 | 6 | |a Capital intellectuel. | |
| 650 | 6 | |a Recherche industrielle |x Aspect économique. | |
| 650 | 6 | |a Innovations |x Aspect économique. | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Automation. |2 bisacsh | |
| 650 | 7 | |a Corporations |x Valuation |2 fast | |
| 650 | 7 | |a Intellectual capital |2 fast | |
| 650 | 7 | |a Research, Industrial |x Economic aspects |2 fast | |
| 650 | 7 | |a Technological innovations |x Economic aspects |2 fast | |
| 700 | 1 | |a Harrison, Suzanne S. | |
| 776 | 0 | 8 | |i Print version: |a Davis, Julie L. |t Edison in the boardroom. |d New York : Wiley, 2001 |z 0471397369 |w (DLC) 2001026755 |w (OCoLC)47074227 |
| 830 | 0 | |a Intellectual capital series (New York, N.Y.) | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780471397366/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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