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|a Barlow, Janelle,
|d 1943-
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|a Emotional value :
|b creating strong bonds with your customers /
|c Janelle Barlow and Dianna Maul ; foreword by Michael Edwardson.
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|a San Francisco, CA :
|b Berrett-Koehler Publishers,
|c ©2000.
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|a 1 online resource (xviii, 310 pages)
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|a Includes bibliographical references and index.
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|a Combining strategic advice with wisdom found in books such as Daniel Goleman's "Working with Emotional Intelligence, " two international management consultants outline ways in which businesses can elevate levels of satisfaction.
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|a Introduction: adding emotional value to your customers' experience -- pt. I. Building an emotion-friendly service culture -- The customer is always emotional -- Managing emotions begins with me -- Positive emotional states are an asset. Assessing your organization's emotion-friendly service culture -- pt. II. Choosing emotional competence -- Emotional labor or emotional competence? -- Managing for emotional authenticity. Assessing your organization's service philosophy -- pt. III. Maximizing customer experiences with empathy -- Satisfaction isn't good enough -- Anymore -- The challenge in measuring customer emotions -- The gift of empathy. Assessing your organization's empathy -- pt. IV. Viewing complaints as emotional opportunities -- Complaints: emotional opportunities -- Fundamentals of complaints -- Strategies for handling complaints. Assessing your organization's complaint friendliness -- pt. V. Using emotional connections to increase customer loyalty -- Loyalty is a behavior with its roots in emotions -- Strategies for retaining customers. Assessing your organization's focus on customer retention -- Final thoughts. App. A. Emotions: research background -- App. B. What does marketing research tell us about consumer emotions? -- App. C. The elusive link between customer satisfaction and customer loyalty: a summary of the research -- App. D. Complaint handling: where does the latest research take us? -- App. E. Eight-step gift formula.
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|a Print version record.
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|a O'Reilly
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|a Customer services.
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|a Maul, Dianna,
|d 1950-
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|i Print version:
|a Barlow, Janelle, 1943-
|t Emotional value.
|d San Francisco, CA : Berrett-Koehler Publishers, ©2000
|z 1576750795
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