The stakeholder strategy : Profiting from collaborative business relationships /

In today's highly networked and competitive global economy, mounting social and environmental problems are forcing corporations to focus on more than just their stockholders' interest in meeting bottom line profitability. More and more companies are recognizing the value of identifying and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Svendsen, Ann, 1954-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Berrett-Koehler Publishers, ©1999.
Edición:1st ed.
Temas:
Business networks.
Social responsibility of business.
Social accounting.
Réseaux d'affaires.
Entreprises > Responsabilité sociale.
Comptabilité sociétale.
BUSINESS & ECONOMICS > Customer Relations.
Stakeholder
Strategisches Management
Bedrijven.
Sociale verantwoordelijkheid.
Aandeelhouders.
Festschriften.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Preface; Acknowledgments; Chapter 1: Why Build Collaborative Stakeholder Relationships?; Chapter 2: Stakeholder Collaboration and the Bottom Line; Chapter 3: A Model for Corporate-Stakeholder Relations; Chapter 4: A Guide to FOSTERing Stakeholder Relationships; Chapter 5: Corporate Mission, Values, and Ethics-A Foundation for Relationship Building; Chapter 6: Aligning Corporate Systems and Structures; Chapter 7: Developing a Stakeholder Strategy; Chapter 8: Harnessing the Power of Long-Term Relationships; Chapter 9: Social Accounting-An Essential Management Tool.

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