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The SPIN® selling fieldbook : practical tools, methods, exercise, and resources /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rackham, Neil
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©1996.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 4 |a The SPIN® selling fieldbook :  |b practical tools, methods, exercise, and resources /  |c Neil Rackham. 
260 |a New York :  |b McGraw-Hill,  |c ©1996. 
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520 8 |a Annotation  |b Put into practice today's winning strategy for achieving success in high-end salesThe SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:Individual diagnostic exercisesIllustrative case studies from leading companiesPractical planning suggestionsProvocative questionnairesPractice sessions to prepare you for dealing with challenging selling situationsWritten by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions." 
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650 7 |a Selling  |2 fast 
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