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|a Aubuchon, Norbert.
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|a The anatomy of persuasion /
|c Norbert Aubuchon.
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264 |
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1 |
|a New York :
|b Amacom,
|c [1997]
|
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|a text
|b txt
|2 rdacontent
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|a Includes bibliographical references and index.
|
588 |
0 |
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|a Print version record.
|
505 |
0 |
0 |
|g 1.
|t Overview --
|g 2.
|t Creativity --
|g 3.
|t Two Principles of Communication --
|g 4.
|t The Buying Process --
|g 5.
|t The Persuasion Process: Part I --
|g 6.
|t Needs --
|g 7.
|t The Persuasion Process: Part II --
|g 8.
|t Controlling the Persuasion Process --
|g 9.
|t Features, Functions, and Benefits --
|g 10.
|t Setting Your Objective --
|g 11.
|t Using the Tools --
|g 12.
|t Case Study: How to Increase Staff During a Hiring Freeze --
|g 13.
|t Case Study: How to Get Funding for Your Program --
|g 14.
|t Case Study: How to Be a Rocket Scientist! --
|g 15.
|t Building Your Own Proposal --
|g 16.
|t A Touch of the Real World --
|g 17.
|t Can You Find the Errors? --
|g 18.
|t Selling Your Ideas to Higher Management --
|g 19.
|t The Anatomy of Persuasion as a Management Tool.
|
520 |
|
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|a Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want.
|
546 |
|
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|a English.
|
590 |
|
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
650 |
|
0 |
|a Persuasion (Psychology) in business.
|
650 |
|
0 |
|a Persuasion (Rhetoric) in business.
|
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|a Selling.
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650 |
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0 |
|a Leadership.
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650 |
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2 |
|a Leadership
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|a Leadership.
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|a selling.
|2 aat
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|
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|a BUSINESS & ECONOMICS
|x Negotiating.
|2 bisacsh
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650 |
|
7 |
|a Leadership.
|2 fast
|0 (OCoLC)fst00994701
|
650 |
|
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|a Negotiation in business.
|2 fast
|0 (OCoLC)fst01035573
|
650 |
|
7 |
|a Persuasion (Psychology)
|2 fast
|0 (OCoLC)fst01058890
|
650 |
|
7 |
|a Persuasion (Rhetoric)
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|
650 |
|
7 |
|a Selling.
|2 fast
|0 (OCoLC)fst01111969
|
776 |
0 |
8 |
|i Print version:
|t Anatomy of persuasion.
|d New York : Amacom, [1997]
|z 0814479529
|w (DLC) 96051050
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|u https://learning.oreilly.com/library/view/~/9780814417010/?ar
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