Business plans that work : a guide for small business /

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Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zacharakis, Andrew (Autor)
Otros Autores: Spinelli, Stephen, Jr (ed.), Timmons, Jeffry A. (ed.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, N.Y. : McGraw-Hill Education, [2011]
Edición:Second edition.
Colección:McGraw-Hill's AccessEngineering.
Temas:
Business planning.
Small business.
Entrepreneurship.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A. Preface
  • Book design
  • A special note
  • B. About the authors
  • 1. Entrepreneurs create the future
  • Entrepreneurship in america
  • Understanding yourself
  • Zach's star of success
  • The nature of opportunity
  • 2. Before you start planning, ask the right questions
  • The quick screen
  • The business planning guide
  • Some business plan basics: a process
  • Types of plans
  • 3. Getting started
  • The story model: a plan for whom?
  • Cover page
  • Executive summary
  • Table of contents
  • Chapter summary
  • 4. Industry: zoom lens on opportunity
  • Customer
  • Chapter summary
  • 5. Company and product description: selling your vision
  • Chapter summary
  • 6. Marketing plan: reaching the customer
  • Target market
  • Product/service strategy
  • Pricing strategy
  • Distribution strategy
  • Advertising and promotion
  • Sales strategy
  • Sales forecasts
  • Chapter summary
  • 7. Operations and development: execution
  • Operations plan
  • Development plan
  • Chapter summary
  • 8. Team: the key to success
  • Team bios and roles
  • Advisory boards, board of directors, strategic partners, external members
  • Compensation and ownership
  • Chapter summary
  • 9. The critical risks and offering plan sections
  • Critical risks: understanding the critical drivers to your success
  • Offering plan: how much do you need?
  • Chapter summary
  • 10. Financial plan: telling your story in numbers
  • Creating initial estimates
  • The financial statements
  • Description of statements
  • Appendices: adding bells and whistles
  • Chapter summary
  • 11. Conclusion
  • Lazybones epilogue
  • Next steps if you need funding
  • Beyond the business plan
  • Conclusion
  • A. Appendices 1: quick screen exercise
  • B. 2: business planning guide exercise
  • Step 1: segment information into key sections
  • Step 2: list tasks that need to be completed
  • Step 3: combine the list of segments and the list of tasks to create a calendar
  • Step 4: a framework to develop and write a business plan
  • C. 3: sample presentation.

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