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Business plans that work : a guide for small business /
Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, N.Y. :
McGraw-Hill Education,
[2011]
|
| Edición: | Second edition. |
| Colección: | McGraw-Hill's AccessEngineering.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 210416s2011||||nyu|||||o|||||||||||eng|| | ||
| 010 | |z 2010047482 | ||
| 020 | |a 9780071748834 (print-ISBN) | ||
| 020 | |a 0071748830 (print-ISBN) | ||
| 020 | |a 9780071752572 (e-ISBN) | ||
| 020 | |a 0071752579 (e-ISBN) | ||
| 035 | |a (OCoLC)715307231 | ||
| 040 | |a IN-ChSCO |b eng |e rda | ||
| 041 | 0 | |a eng | |
| 050 | 4 | |a HD30.28 | |
| 082 | 0 | 4 | |a 658.4/012 |2 23 |
| 100 | 1 | |a Zacharakis, Andrew, |e author. | |
| 245 | 1 | 0 | |a Business plans that work : |b a guide for small business / |c Andrew Zacharakis, Stephen Spinelli, Jeffry A. Timmons. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a New York, N.Y. : |b McGraw-Hill Education, |c [2011] | |
| 264 | 4 | |c ?2011 | |
| 300 | |a 1 online resource (viii, 197 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a McGraw-Hill's AccessEngineering | |
| 500 | |a Rev. ed. of: Business plans that work / Jeffry A. Timmons, Stephen Spinelli, Andrew Zacharakis. c2004. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a A. Preface -- Book design -- A special note -- B. About the authors -- 1. Entrepreneurs create the future -- Entrepreneurship in america -- Understanding yourself -- Zach's star of success -- The nature of opportunity -- 2. Before you start planning, ask the right questions -- The quick screen -- The business planning guide -- Some business plan basics: a process -- Types of plans -- 3. Getting started -- The story model: a plan for whom? -- Cover page -- Executive summary -- Table of contents -- Chapter summary -- 4. Industry: zoom lens on opportunity -- Customer -- Chapter summary -- 5. Company and product description: selling your vision -- Chapter summary -- 6. Marketing plan: reaching the customer -- Target market -- Product/service strategy -- Pricing strategy -- Distribution strategy -- Advertising and promotion -- Sales strategy -- Sales forecasts -- Chapter summary -- 7. Operations and development: execution -- Operations plan -- Development plan -- Chapter summary -- 8. Team: the key to success -- Team bios and roles -- Advisory boards, board of directors, strategic partners, external members -- Compensation and ownership -- Chapter summary -- 9. The critical risks and offering plan sections -- Critical risks: understanding the critical drivers to your success -- Offering plan: how much do you need? -- Chapter summary -- 10. Financial plan: telling your story in numbers -- Creating initial estimates -- The financial statements -- Description of statements -- Appendices: adding bells and whistles -- Chapter summary -- 11. Conclusion -- Lazybones epilogue -- Next steps if you need funding -- Beyond the business plan -- Conclusion -- A. Appendices 1: quick screen exercise -- B. 2: business planning guide exercise -- Step 1: segment information into key sections -- Step 2: list tasks that need to be completed -- Step 3: combine the list of segments and the list of tasks to create a calendar -- Step 4: a framework to develop and write a business plan -- C. 3: sample presentation. | |
| 520 | 3 | |a Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit. | |
| 530 | |a Also available in print edition. | ||
| 533 | |a Electronic reproduction. |b New York, N.Y. : |c McGraw Hill, |d 2011. |n Mode of access: World Wide Web. |n System requirements: Web browser. |n Access may be restricted to users at subscribing institutions. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | |a Description based on cover image and table of contents, viewed on Jul. 16, 2015. | ||
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Small business. | |
| 650 | 0 | |a Entrepreneurship. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Spinelli, Stephen, |c Jr., |e ed. | |
| 700 | 1 | |a Timmons, Jeffry A., |e ed. | |
| 700 | 1 | |a Timmons, Jeffry A. |t Business plans that work., |e ed. | |
| 776 | 0 | |i Print version: |t Business plans that work : a guide for small business. |b Second edition. |d New York, N.Y. : McGraw-Hill Education, 2011 |w (OCoLC)682903260 | |
| 830 | 0 | |a McGraw-Hill's AccessEngineering. | |
| 856 | 4 | 0 | |u https://accessengineeringlibrary.uam.elogim.com/content/book/9780071748834 |z Texto completo |