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Pitch anything : an innovative method for presenting, persuading and winning the deal /
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than USDollar400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whet...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, N.Y. :
McGraw-Hill Education,
[2011]
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| Edición: | First edition. |
| Colección: | McGraw-Hill's AccessEngineering.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 010 | |z 2010039604 | ||
| 020 | |a 9780071752855 (print-ISBN) | ||
| 020 | |a 0071752854 (print-ISBN) | ||
| 020 | |a 9780071759762 (e-ISBN) | ||
| 020 | |a 007175976X (e-ISBN) | ||
| 035 | |a (OCoLC)702149733 | ||
| 040 | |a IN-ChSCO |b eng |e rda | ||
| 041 | 0 | |a eng | |
| 050 | 4 | |a HF5438.8.P74 | |
| 082 | 0 | 4 | |a 658.4/52 |2 23 |
| 100 | 1 | |a Klaff, Oren, |e author. | |
| 245 | 1 | 0 | |a Pitch anything : |b an innovative method for presenting, persuading and winning the deal / |c Oren Klaff. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, N.Y. : |b McGraw-Hill Education, |c [2011] | |
| 264 | 4 | |c ?2011 | |
| 300 | |a 1 online resource (225 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a McGraw-Hill's AccessEngineering | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a A. Dedication -- B. About the author -- 1. The method -- I am not a natural -- The need for a new method -- Dealing with the crocodile brain -- What comes next -- 2. Frame control -- Frame-based business -- Own the frame, win the game -- The power frame -- The prize frame -- The avocado farmer's money -- The time frame -- The intrigue frame -- The prizing frame: reloaded -- Prizing 201: avoiding the mistakes -- 3. Status -- The french waiter -- Alpha and beta -- Elevating your social status -- 4. Pitching your big idea -- Pitching the big idea -- Phase 1: introduce yourself and the big idea -- The "why now?" frame -- Introducing the big idea -- Phase 2: explain the budget and secret sauce -- Get their attention -- Tension -- The heart of the pitch -- Phase 3: offer the deal -- 5. Frame stacking and hot cognitions -- Phase 4: frame stacking and hot cognitions -- How to stack frames -- Reality is waiting to be framed -- 6. Eradicating neediness -- Four pitches, no room for mistakes -- Why it's important to eradicate neediness -- Counteract your validation-seeking behaviors -- The final pitch -- 7. Case study: the airport deal -- A monster deal -- Greenberg goes to borrego springs -- Preparing the big pitch -- Anatomy of a pitch -- The presentation -- The competition strikes back -- The hour of judgment -- 8. Get in the game -- Getting started. | |
| 520 | 3 | |a When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than USDollar400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; Getting a Decision. One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience--and you'll have more funding and support than you ever thought possible. | |
| 530 | |a Also available in print edition. | ||
| 533 | |a Electronic reproduction. |b New York, N.Y. : |c McGraw Hill, |d 2011. |n Mode of access: World Wide Web. |n System requirements: Web browser. |n Access may be restricted to users at subscribing institutions. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | |a Description based on cover image and table of contents, viewed on Jul. 16, 2015. | ||
| 650 | 0 | |a Sales presentations. | |
| 650 | 0 | |a Business presentations. | |
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Business communication. | |
| 655 | 0 | |a Electronic books. | |
| 776 | 0 | |i Print version: |t Pitch anything : an innovative method for presenting, persuading and winning the deal. |b First edition. |d New York, N.Y. : McGraw-Hill Education, 2011 |w (OCoLC)659755226 | |
| 830 | 0 | |a McGraw-Hill's AccessEngineering. | |
| 856 | 4 | 0 | |u https://accessengineeringlibrary.uam.elogim.com/content/book/9780071752855 |z Texto completo |