One simple idea : turn your dreams into a licensing goldmine while letting others do the work /

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Provides insight into the process of licensing and introducing products, with step-by-step instructions for inventors who are interested in earning an income from their ideas.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Key, Stephen (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, N.Y. : McGraw-Hill Education, [2011]
Edición:First edition.
Colección:McGraw-Hill's AccessEngineering.
Temas:
Inventions > Marketing.
Entrepreneurship.
Inventions.
New business enterprises > Management.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A. Dedication
  • B. Preface
  • The ferriss effect
  • C. Acknowledgments
  • D. Introduction
  • How one simple idea led to the life of my dreams
  • E. About the author
  • A. Part one: the power of one simple idea
  • 1. How you can create the life of your dreams
  • Is it really that simple?
  • My introduction to a new way of innovating
  • Welcome to the new world of innovation
  • 2. The beauty?and opportunity?of open innovation
  • The global churn
  • First to market wins
  • 3. Ceo or cio?which hat fits you best?
  • Manufacturing 101
  • Licensing: easy as 1-2-3
  • B. Part two: find your million-dollar idea
  • 4. Look for marketable ideas
  • A few practical tips
  • Study the marketplace
  • Discover sleeping dinosaurs
  • 5. Get creative!
  • Follow your passion
  • Browse the mall and magazines
  • Make a game of it!
  • 6. Not creative? Be a product scout
  • Become a licensing expert
  • Find your niche
  • Identify hot markets
  • Focus on ideas you can license
  • Get it in writing
  • Where to find marketable ideas
  • 7. How to pick winners
  • The four characteristics of a winning idea
  • Find someone who has done it before
  • Become an expert in any field in 24 hours or less
  • Trust your gut
  • C. Part three: prove your idea
  • 8. Will it sell?
  • Innovate for the market
  • Evaluate the marketability of your idea
  • 9. Is it doable?
  • Is it doable and affordable?
  • How to determine manufacturing methods and costs
  • Design for production and profit
  • 10. To prototype or not to prototype
  • Types of prototypes
  • Inexpensive ways to prototype
  • D. Part four: protect your idea
  • 11. The smart way to safeguard your idea
  • A primer on patenting
  • The power of ppas
  • Inventor's logbook: a must-have to prove first to invent
  • How to get a patent
  • 12. Control every step of the process
  • A necessary precaution when sharing your idea
  • When to toot or silence your horn
  • E. Part five: prepare to pitch your idea
  • 13. Create sales tools that sell benefits
  • Create a door-opening benefit statement
  • Create a deal-generating sell sheet
  • 14. Get in the game without quitting your job
  • Fit the dream into your life
  • Create a professional image
  • Outsource without breaking the bank
  • F. Part six: submit your idea to potential licensees
  • 15. Kick fear to the curb
  • Fear of getting ripped off
  • Fear of cold-calling
  • Fear of fumbling
  • Fear of rejection
  • Fear of failure
  • 16. Find the right doors to knock on
  • How to find potential licensees
  • Zero in on your best bets
  • Find the right people to contact
  • 17. The call that gets you in the door
  • Why cold-calling is the best way to open doors
  • The right way to cold-call
  • Slip in through the back door
  • G. Part seven: bring your ideas to market
  • 18. Cut a great deal
  • Leveling the playing field
  • Negotiating a win-win licensing agreement
  • Put it in writing
  • 19. Living the dream
  • A marriage made in heaven?
  • Keep the ideas?and profits?coming!
  • H. Appendix: valuable resources.

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