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One simple idea : turn your dreams into a licensing goldmine while letting others do the work /
Provides insight into the process of licensing and introducing products, with step-by-step instructions for inventors who are interested in earning an income from their ideas.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, N.Y. :
McGraw-Hill Education,
[2011]
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| Edición: | First edition. |
| Colección: | McGraw-Hill's AccessEngineering.
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| Temas: | |
| Acceso en línea: | Texto completo |
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| 020 | |a 9780071756150 (print-ISBN) | ||
| 020 | |a 0071756159 (print-ISBN) | ||
| 020 | |a 9780071761284 (e-ISBN) | ||
| 020 | |a 0071761284 (e-ISBN) | ||
| 035 | |a (OCoLC)708581394 | ||
| 040 | |a IN-ChSCO |b eng |e rda | ||
| 041 | 0 | |a eng | |
| 050 | 4 | |a T339 | |
| 082 | 0 | 4 | |a 658.1 |2 23 |
| 100 | 1 | |a Key, Stephen, |e author. | |
| 245 | 1 | 0 | |a One simple idea : |b turn your dreams into a licensing goldmine while letting others do the work / |c Stephen Key. |
| 246 | 3 | |a 1 simple idea | |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, N.Y. : |b McGraw-Hill Education, |c [2011] | |
| 264 | 4 | |c ?2011 | |
| 300 | |a 1 online resource (xvi, 237 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a McGraw-Hill's AccessEngineering | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a A. Dedication -- B. Preface -- The ferriss effect -- C. Acknowledgments -- D. Introduction -- How one simple idea led to the life of my dreams -- E. About the author -- A. Part one: the power of one simple idea -- 1. How you can create the life of your dreams -- Is it really that simple? -- My introduction to a new way of innovating -- Welcome to the new world of innovation -- 2. The beauty?and opportunity?of open innovation -- The global churn -- First to market wins -- 3. Ceo or cio?which hat fits you best? -- Manufacturing 101 -- Licensing: easy as 1-2-3 -- B. Part two: find your million-dollar idea -- 4. Look for marketable ideas -- A few practical tips -- Study the marketplace -- Discover sleeping dinosaurs -- 5. Get creative! -- Follow your passion -- Browse the mall and magazines -- Make a game of it! -- 6. Not creative? Be a product scout -- Become a licensing expert -- Find your niche -- Identify hot markets -- Focus on ideas you can license -- Get it in writing -- Where to find marketable ideas -- 7. How to pick winners -- The four characteristics of a winning idea -- Find someone who has done it before -- Become an expert in any field in 24 hours or less -- Trust your gut -- C. Part three: prove your idea -- 8. Will it sell? -- Innovate for the market -- Evaluate the marketability of your idea -- 9. Is it doable? -- Is it doable and affordable? -- How to determine manufacturing methods and costs -- Design for production and profit -- 10. To prototype or not to prototype -- Types of prototypes -- Inexpensive ways to prototype -- D. Part four: protect your idea -- 11. The smart way to safeguard your idea -- A primer on patenting -- The power of ppas -- Inventor's logbook: a must-have to prove first to invent -- How to get a patent -- 12. Control every step of the process -- A necessary precaution when sharing your idea -- When to toot or silence your horn -- E. Part five: prepare to pitch your idea -- 13. Create sales tools that sell benefits -- Create a door-opening benefit statement -- Create a deal-generating sell sheet -- 14. Get in the game without quitting your job -- Fit the dream into your life -- Create a professional image -- Outsource without breaking the bank -- F. Part six: submit your idea to potential licensees -- 15. Kick fear to the curb -- Fear of getting ripped off -- Fear of cold-calling -- Fear of fumbling -- Fear of rejection -- Fear of failure -- 16. Find the right doors to knock on -- How to find potential licensees -- Zero in on your best bets -- Find the right people to contact -- 17. The call that gets you in the door -- Why cold-calling is the best way to open doors -- The right way to cold-call -- Slip in through the back door -- G. Part seven: bring your ideas to market -- 18. Cut a great deal -- Leveling the playing field -- Negotiating a win-win licensing agreement -- Put it in writing -- 19. Living the dream -- A marriage made in heaven? -- Keep the ideas?and profits?coming! -- H. Appendix: valuable resources. | |
| 520 | 3 | |a Provides insight into the process of licensing and introducing products, with step-by-step instructions for inventors who are interested in earning an income from their ideas. | |
| 530 | |a Also available in print edition. | ||
| 533 | |a Electronic reproduction. |b New York, N.Y. : |c McGraw Hill, |d 2011. |n Mode of access: World Wide Web. |n System requirements: Web browser. |n Access may be restricted to users at subscribing institutions. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | |a Description based on cover image and table of contents, viewed on Jul. 16, 2015. | ||
| 650 | 0 | |a Inventions |x Marketing. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a Inventions. | |
| 650 | 0 | |a New business enterprises |x Management. | |
| 655 | 0 | |a Electronic books. | |
| 776 | 0 | |i Print version: |t One simple idea : turn your dreams into a licensing goldmine while letting others do the work. |b First edition. |d New York, N.Y. : McGraw-Hill Education, 2011 |w (OCoLC)659755233 | |
| 830 | 0 | |a McGraw-Hill's AccessEngineering. | |
| 856 | 4 | 0 | |u https://accessengineeringlibrary.uam.elogim.com/content/book/9780071756150 |z Texto completo |