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Manager's guide to business writing
"The number one prerequisite for effective management is effective communication--and writing is a critical part of it. Simply put, whether it's a quick e-mail or a 20-page report, your writing is a reflection of you--and people will make judgments accordingly. 'Manager's Guide t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, N.Y. :
McGraw-Hill Education LLC.,
c2011.
|
| Edición: | 2nd ed. |
| Colección: | Briefcase book.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- B. Preface
- Overview
- Special features
- Acknowledgments
- 1. Write for your readers
- Know your readers
- What if you don't know your readers?
- Check for readability
- Write from the reader's perspective
- Build reader rapport
- Come to terms with gender
- Manager's checklist for chapter 1
- 2. From purpose through process
- Know your single purpose
- Writing in four stages
- Five-step revision and edit
- Help for your grammar
- Manager's checklist for chapter 2
- 3. The power of words to express, not impress
- Make it clear, economical, and straightforward
- Avoid trite phrases, clich?s, and jargon
- Accentuate the positive
- Make it active
- Avoid typographical excess
- Avoid noun and adjective stacks
- Choices and consideration
- Manager's checklist for chapter 3
- 4. Structure your writing to reach your reader
- Techniques to engage the reader
- Traditional letter form
- E-mail form
- Tips for writing at chip speed
- Five formats for letters and e-mail
- Manager's checklist for chapter 4
- 5. The power of visuals, white space, and headings
- Visuals: into the head through the eyes
- White space: making the most of nothing
- Headings: signposts and signals
- Summary
- Manager's checklist for chapter 5
- 6. Writing basics: grammar and style
- Style
- Vocabulary
- Grammar
- Spelling
- Punctuation
- Layout
- Going beyond this book
- Manager's checklist for chapter 6
- 7. How to start and stop
- Gaining attention
- Effective openings
- Holding your readers
- Ending strong
- Manager's checklist for chapter 7
- 8. Writing for social media
- Blogs
- Tweeting
- Summary
- Manager's checklist for chapter 8
- 9. Zero-based writing
- Move from assumptions to perspective
- Master process writing
- Write clear, practical descriptions
- Write simple instructions
- Manager's checklist for chapter 9
- 10. Dealing with tough situations
- Breaking bad news
- Reacting to a predicament
- Above all, do no harm
- Turning negatives into positives
- Competence and confidence
- Manager's checklist for chapter 10
- 11. Reports, reports, reports
- Basics for all reports
- Occasional report
- Activity report
- Status or progress report
- Formal report
- Evaluating your report
- Manager's checklist for chapter 11
- 12. Persuading your readers
- How to persuade in three difficult steps
- Ten rules of persuasion
- Use a problem/solution format
- Write powerful proposals
- Conclusion
- Manager's checklist for chapter 12
- A. Appendix. Postscript: top 10 tips for writing well in business
- Top 10 tips for writing well in business.