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Manager's guide to business writing
"The number one prerequisite for effective management is effective communication--and writing is a critical part of it. Simply put, whether it's a quick e-mail or a 20-page report, your writing is a reflection of you--and people will make judgments accordingly. 'Manager's Guide t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, N.Y. :
McGraw-Hill Education LLC.,
c2011.
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| Edición: | 2nd ed. |
| Colección: | Briefcase book.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 140821s2011||||nyu|||||s|||||||||||eng|| | ||
| 010 | |a 2011019485 | ||
| 020 | |a 9780071772266 (print ISBN) | ||
| 020 | |a 007177226X (print ISBN) | ||
| 020 | |a 9780071772556 (eISBN) | ||
| 020 | |a 0071772553 (eISBN) | ||
| 050 | 4 | |a HF5718.3 |b .F577 2011 | |
| 082 | 0 | 4 | |a 808/.06665 |2 23 |
| 100 | 1 | |a FitzGerald, Suzanne Sparks, |e author. | |
| 245 | 1 | 0 | |a Manager's guide to business writing |h [electronic resource] / |c Suzanne Sparks FitzGerald. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York, N.Y. : |b McGraw-Hill Education LLC., |c c2011. | ||
| 300 | |a xiii, 176 p. : |b ill., figs., tables. | ||
| 490 | 1 | |a Briefcase book | |
| 500 | |a "Tailor your message to fit your audience; Write to express as well as impress; Covers online and social media communications."-- Cover | ||
| 500 | |a "Briefcase books."-- Cover | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a B. Preface -- Overview -- Special features -- Acknowledgments -- 1. Write for your readers -- Know your readers -- What if you don't know your readers? -- Check for readability -- Write from the reader's perspective -- Build reader rapport -- Come to terms with gender -- Manager's checklist for chapter 1 -- 2. From purpose through process -- Know your single purpose -- Writing in four stages -- Five-step revision and edit -- Help for your grammar -- Manager's checklist for chapter 2 -- 3. The power of words to express, not impress -- Make it clear, economical, and straightforward -- Avoid trite phrases, clich?s, and jargon -- Accentuate the positive -- Make it active -- Avoid typographical excess -- Avoid noun and adjective stacks -- Choices and consideration -- Manager's checklist for chapter 3 -- 4. Structure your writing to reach your reader -- Techniques to engage the reader -- Traditional letter form -- E-mail form -- Tips for writing at chip speed -- Five formats for letters and e-mail -- Manager's checklist for chapter 4 -- 5. The power of visuals, white space, and headings -- Visuals: into the head through the eyes -- White space: making the most of nothing -- Headings: signposts and signals -- Summary -- Manager's checklist for chapter 5 -- 6. Writing basics: grammar and style -- Style -- Vocabulary -- Grammar -- Spelling -- Punctuation -- Layout -- Going beyond this book -- Manager's checklist for chapter 6 -- 7. How to start and stop -- Gaining attention -- Effective openings -- Holding your readers -- Ending strong -- Manager's checklist for chapter 7 -- 8. Writing for social media -- Blogs -- Tweeting -- Facebook -- Summary -- Manager's checklist for chapter 8 -- 9. Zero-based writing -- Move from assumptions to perspective -- Master process writing -- Write clear, practical descriptions -- Write simple instructions -- Manager's checklist for chapter 9 -- 10. Dealing with tough situations -- Breaking bad news -- Reacting to a predicament -- Above all, do no harm -- Turning negatives into positives -- Competence and confidence -- Manager's checklist for chapter 10 -- 11. Reports, reports, reports -- Basics for all reports -- Occasional report -- Activity report -- Status or progress report -- Formal report -- Evaluating your report -- Manager's checklist for chapter 11 -- 12. Persuading your readers -- How to persuade in three difficult steps -- Ten rules of persuasion -- Use a problem/solution format -- Write powerful proposals -- Conclusion -- Manager's checklist for chapter 12 -- A. Appendix. Postscript: top 10 tips for writing well in business -- Top 10 tips for writing well in business. | |
| 520 | 3 | |a "The number one prerequisite for effective management is effective communication--and writing is a critical part of it. Simply put, whether it's a quick e-mail or a 20-page report, your writing is a reflection of you--and people will make judgments accordingly. 'Manager's Guide to Business Writing, Second Edition, ' provides everything you need to give colleagues, customers, and other stakeholders the most information accurately and quickly. Learn how to express yourself as a serious professional by writing everything with clarity, quality, and decisiveness."--Publisher description. | |
| 530 | |a Also issued in print and PDF version. | ||
| 588 | |a Description based on cover image and table of contents, viewed on Aug. 21, 2014. | ||
| 650 | 0 | |a Business writing. | |
| 650 | 0 | |a Commercial correspondence. | |
| 830 | 0 | |a Briefcase book. | |
| 856 | 4 | 0 | |u https://accessengineeringlibrary.uam.elogim.com/content/book/9780071772266 |z Texto completo |