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The Product Manager's Desk Reference, Third Edition /

The Product Manager's Desk Reference, Third Edition clearly illustrates your entire product life cycle from beginning to end with essential advice on: Combining digital and traditional products New mixed-mode product development tactics Product design based on customer and user experience Reach...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Haines, Steven (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, N.Y. : McGraw Hill LLC, [2021]
Edición:Third edition.
Colección:McGraw-Hill's AccessEngineeringLibrary.
Temas:
Acceso en línea:Texto completo

MARC

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020 |a 9781260468557 (e-ISBN) 
020 |a 1260468550 (e-ISBN) 
020 |z 9781260468540 (print-ISBN) 
020 |z 1260468542 (print-ISBN) 
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100 1 |a Haines, Steven,  |e author. 
245 1 4 |a The Product Manager's Desk Reference, Third Edition /  |c Steven Haines. 
250 |a Third edition. 
264 1 |a New York, N.Y. :  |b McGraw Hill LLC,  |c [2021] 
264 4 |c ?2021 
300 |a 1 online resource (542 pages) :  |b illustrations. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a McGraw-Hill's AccessEngineeringLibrary 
504 |a Includes bibliographical references and index. 
505 0 |a Cover -- Title Page -- Copyright Page -- Contents -- Illustrations -- Preface -- Introduction -- MODULE 1 Foundations of Product Management -- Introduction to Module 1 -- CHAPTER 1 What Is Product Management? -- CHAPTER 2 The Product Master Plan -- CHAPTER 3 Leadership: Creating?Influence -- CHAPTER 4 Leveraging Teams to?Get Things Done -- CHAPTER 5 Problem-Solving, Decision-Making, and?Prioritizing -- CHAPTER 6 Finance for the Product Manager: Keeping Score -- MODULE 2 Building Insights and Driving Strategies by?Making the Market Your Primary Focus -- Introduction to Module 2 -- CHAPTER 7 The Playing Field and the Players: Analyzing the Industry and Competition -- CHAPTER 8 Finding Markets to Conquer by Understanding Customer?Needs and Market Segments -- CHAPTER 9 Preparing to Set Your Mileposts: Forecasting for the Product Manager -- CHAPTER 10 Product Strategy Formulation -- MODULE 3 The Start of the Product?s Journey -- Introduction to Module 3 -- Limits and Benefits of Processes -- CHAPTER 11 Making a Molehill Out of a Mountain: Linear Product Planning and Prioritization -- CHAPTER 12 Appearances Are Everything: Defining and Designing the Product -- CHAPTER 13 Product Planning and Prioritizing in the Digital World -- CHAPTER 14 Execution and Oversight During Product Development -- CHAPTER 15 To Market, to Market: Launching and Releasing Products -- MODULE 4 Continuing the Journey: Post-Launch Performance Management -- Introduction to Module 4 -- CHAPTER 16 Auditing Results After the Launch -- CHAPTER 17 Post-Launch Performance Management -- CHAPTER 18 Product Portfolio Management -- CHAPTER 19 Enough?s Enough! Discontinuing the Product -- Index. 
520 0 |a The Product Manager's Desk Reference, Third Edition clearly illustrates your entire product life cycle from beginning to end with essential advice on: Combining digital and traditional products New mixed-mode product development tactics Product design based on customer and user experience Reaching customers who are increasingly mobile Iterative product development Post-launch performance management Packed with an array of tools, techniques, and best practices-along with an explicit emphasis on data, analytics, and product performance-here is a timely and actionable guide to kicking your product management strategies into high gear. 
530 |a Also available in print and PDF edition. 
533 |a Electronic reproduction.  |b New York, N.Y. :  |c McGraw Hill,  |d 2021.  |n Mode of access: World Wide Web.  |n System requirements: Web browser.  |n Access may be restricted to users at subscribing institutions. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 |a Description based on e-Publication PDF. 
650 0 |a Product management. 
650 0 |a Marketing. 
650 0 |a Business forecasting. 
655 0 |a Electronic books. 
776 0 8 |i Print version:  |t The Product Manager's Desk Reference, Third Edition.  |b Third edition.  |d New York, N.Y. : McGraw-Hill Education, 2021  |z 9781260468540  |w (DLC) 2020052149  |w (OCoLC)1224585686 
830 0 |a McGraw-Hill's AccessEngineeringLibrary. 
856 4 0 |u https://accessengineeringlibrary.uam.elogim.com/content/book/9781260468540  |z Texto completo