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|a 2020052150
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|a 9781260468557 (e-ISBN)
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|a 1260468550 (e-ISBN)
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|z 9781260468540 (print-ISBN)
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|z 1260468542 (print-ISBN)
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|a (OCoLC)1224584763
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|b eng
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|a 658.5
|2 23
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|a Haines, Steven,
|e author.
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|a The Product Manager's Desk Reference, Third Edition /
|c Steven Haines.
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|a Third edition.
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|a New York, N.Y. :
|b McGraw Hill LLC,
|c [2021]
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|c ?2021
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300 |
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|a 1 online resource (542 pages) :
|b illustrations.
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|a text
|2 rdacontent
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|a computer
|2 rdamedia
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|a online resource
|2 rdacarrier
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|a McGraw-Hill's AccessEngineeringLibrary
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|a Includes bibliographical references and index.
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|a Cover -- Title Page -- Copyright Page -- Contents -- Illustrations -- Preface -- Introduction -- MODULE 1 Foundations of Product Management -- Introduction to Module 1 -- CHAPTER 1 What Is Product Management? -- CHAPTER 2 The Product Master Plan -- CHAPTER 3 Leadership: Creating?Influence -- CHAPTER 4 Leveraging Teams to?Get Things Done -- CHAPTER 5 Problem-Solving, Decision-Making, and?Prioritizing -- CHAPTER 6 Finance for the Product Manager: Keeping Score -- MODULE 2 Building Insights and Driving Strategies by?Making the Market Your Primary Focus -- Introduction to Module 2 -- CHAPTER 7 The Playing Field and the Players: Analyzing the Industry and Competition -- CHAPTER 8 Finding Markets to Conquer by Understanding Customer?Needs and Market Segments -- CHAPTER 9 Preparing to Set Your Mileposts: Forecasting for the Product Manager -- CHAPTER 10 Product Strategy Formulation -- MODULE 3 The Start of the Product?s Journey -- Introduction to Module 3 -- Limits and Benefits of Processes -- CHAPTER 11 Making a Molehill Out of a Mountain: Linear Product Planning and Prioritization -- CHAPTER 12 Appearances Are Everything: Defining and Designing the Product -- CHAPTER 13 Product Planning and Prioritizing in the Digital World -- CHAPTER 14 Execution and Oversight During Product Development -- CHAPTER 15 To Market, to Market: Launching and Releasing Products -- MODULE 4 Continuing the Journey: Post-Launch Performance Management -- Introduction to Module 4 -- CHAPTER 16 Auditing Results After the Launch -- CHAPTER 17 Post-Launch Performance Management -- CHAPTER 18 Product Portfolio Management -- CHAPTER 19 Enough?s Enough! Discontinuing the Product -- Index.
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|a The Product Manager's Desk Reference, Third Edition clearly illustrates your entire product life cycle from beginning to end with essential advice on: Combining digital and traditional products New mixed-mode product development tactics Product design based on customer and user experience Reaching customers who are increasingly mobile Iterative product development Post-launch performance management Packed with an array of tools, techniques, and best practices-along with an explicit emphasis on data, analytics, and product performance-here is a timely and actionable guide to kicking your product management strategies into high gear.
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530 |
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|a Also available in print and PDF edition.
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533 |
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|a Electronic reproduction.
|b New York, N.Y. :
|c McGraw Hill,
|d 2021.
|n Mode of access: World Wide Web.
|n System requirements: Web browser.
|n Access may be restricted to users at subscribing institutions.
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|a Mode of access: Internet via World Wide Web.
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|a In English.
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|a Description based on e-Publication PDF.
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|a Product management.
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650 |
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|a Marketing.
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650 |
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|a Business forecasting.
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|a Electronic books.
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776 |
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|i Print version:
|t The Product Manager's Desk Reference, Third Edition.
|b Third edition.
|d New York, N.Y. : McGraw-Hill Education, 2021
|z 9781260468540
|w (DLC) 2020052149
|w (OCoLC)1224585686
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830 |
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|a McGraw-Hill's AccessEngineeringLibrary.
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856 |
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|u https://accessengineeringlibrary.uam.elogim.com/content/book/9781260468540
|z Texto completo
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