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The Product Manager's Desk Reference, Third Edition /
The Product Manager's Desk Reference, Third Edition clearly illustrates your entire product life cycle from beginning to end with essential advice on: Combining digital and traditional products New mixed-mode product development tactics Product design based on customer and user experience Reach...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, N.Y. :
McGraw Hill LLC,
[2021]
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| Edición: | Third edition. |
| Colección: | McGraw-Hill's AccessEngineeringLibrary.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | IN-ChSCO | ||
| 005 | 20230512150819.0 | ||
| 006 | m||||||||||||||||| | ||
| 007 | cr |n||||||||n | ||
| 008 | 230512s2021||||nyu|||||o|||||||||||eng|| | ||
| 010 | |a 2020052150 | ||
| 020 | |a 9781260468557 (e-ISBN) | ||
| 020 | |a 1260468550 (e-ISBN) | ||
| 020 | |z 9781260468540 (print-ISBN) | ||
| 020 | |z 1260468542 (print-ISBN) | ||
| 035 | |a (OCoLC)1224584763 | ||
| 040 | |a IN-ChSCO |b eng |e rda | ||
| 041 | 0 | |a eng | |
| 050 | 4 | |a HF5415.15 | |
| 082 | 0 | 4 | |a 658.5 |2 23 |
| 100 | 1 | |a Haines, Steven, |e author. | |
| 245 | 1 | 4 | |a The Product Manager's Desk Reference, Third Edition / |c Steven Haines. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a New York, N.Y. : |b McGraw Hill LLC, |c [2021] | |
| 264 | 4 | |c ?2021 | |
| 300 | |a 1 online resource (542 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a McGraw-Hill's AccessEngineeringLibrary | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Contents -- Illustrations -- Preface -- Introduction -- MODULE 1 Foundations of Product Management -- Introduction to Module 1 -- CHAPTER 1 What Is Product Management? -- CHAPTER 2 The Product Master Plan -- CHAPTER 3 Leadership: Creating?Influence -- CHAPTER 4 Leveraging Teams to?Get Things Done -- CHAPTER 5 Problem-Solving, Decision-Making, and?Prioritizing -- CHAPTER 6 Finance for the Product Manager: Keeping Score -- MODULE 2 Building Insights and Driving Strategies by?Making the Market Your Primary Focus -- Introduction to Module 2 -- CHAPTER 7 The Playing Field and the Players: Analyzing the Industry and Competition -- CHAPTER 8 Finding Markets to Conquer by Understanding Customer?Needs and Market Segments -- CHAPTER 9 Preparing to Set Your Mileposts: Forecasting for the Product Manager -- CHAPTER 10 Product Strategy Formulation -- MODULE 3 The Start of the Product?s Journey -- Introduction to Module 3 -- Limits and Benefits of Processes -- CHAPTER 11 Making a Molehill Out of a Mountain: Linear Product Planning and Prioritization -- CHAPTER 12 Appearances Are Everything: Defining and Designing the Product -- CHAPTER 13 Product Planning and Prioritizing in the Digital World -- CHAPTER 14 Execution and Oversight During Product Development -- CHAPTER 15 To Market, to Market: Launching and Releasing Products -- MODULE 4 Continuing the Journey: Post-Launch Performance Management -- Introduction to Module 4 -- CHAPTER 16 Auditing Results After the Launch -- CHAPTER 17 Post-Launch Performance Management -- CHAPTER 18 Product Portfolio Management -- CHAPTER 19 Enough?s Enough! Discontinuing the Product -- Index. | |
| 520 | 0 | |a The Product Manager's Desk Reference, Third Edition clearly illustrates your entire product life cycle from beginning to end with essential advice on: Combining digital and traditional products New mixed-mode product development tactics Product design based on customer and user experience Reaching customers who are increasingly mobile Iterative product development Post-launch performance management Packed with an array of tools, techniques, and best practices-along with an explicit emphasis on data, analytics, and product performance-here is a timely and actionable guide to kicking your product management strategies into high gear. | |
| 530 | |a Also available in print and PDF edition. | ||
| 533 | |a Electronic reproduction. |b New York, N.Y. : |c McGraw Hill, |d 2021. |n Mode of access: World Wide Web. |n System requirements: Web browser. |n Access may be restricted to users at subscribing institutions. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | |a Description based on e-Publication PDF. | ||
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Business forecasting. | |
| 655 | 0 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |t The Product Manager's Desk Reference, Third Edition. |b Third edition. |d New York, N.Y. : McGraw-Hill Education, 2021 |z 9781260468540 |w (DLC) 2020052149 |w (OCoLC)1224585686 |
| 830 | 0 | |a McGraw-Hill's AccessEngineeringLibrary. | |
| 856 | 4 | 0 | |u https://accessengineeringlibrary.uam.elogim.com/content/book/9781260468540 |z Texto completo |