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The Product Manager's Desk Reference, Third Edition /
The Product Manager's Desk Reference, Third Edition clearly illustrates your entire product life cycle from beginning to end with essential advice on: Combining digital and traditional products New mixed-mode product development tactics Product design based on customer and user experience Reach...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, N.Y. :
McGraw Hill LLC,
[2021]
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| Edición: | Third edition. |
| Colección: | McGraw-Hill's AccessEngineeringLibrary.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The Product Manager's Desk Reference, Third Edition clearly illustrates your entire product life cycle from beginning to end with essential advice on: Combining digital and traditional products New mixed-mode product development tactics Product design based on customer and user experience Reaching customers who are increasingly mobile Iterative product development Post-launch performance management Packed with an array of tools, techniques, and best practices-along with an explicit emphasis on data, analytics, and product performance-here is a timely and actionable guide to kicking your product management strategies into high gear. |
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| Descripción Física: | 1 online resource (542 pages) : illustrations. Also available in print and PDF edition. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781260468557 (e-ISBN) 1260468550 (e-ISBN) |