Trust or consequences : build trust today or lose your market tomorrow /
The recent rash of corporate scandals-and the ensuing financial ruin of companies and their stockholders - proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust....
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Golin, Al, 1929-2017 |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
American Management Association,
c2004.
|
Temas: | |
Acceso en línea: | Texto completo |
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