Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire /

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Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Paul, 1967 July 3-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, ©2012.
Temas:
Communication in management.
Storytelling.
Leadership.
Organizational behavior.
Communication.
Narrative medicine.
Corporate culture.
Communication
Personnel Management > methods
Narration
Leadership
Organizational Culture
Communication en gestion.
Art de conter.
Comportement organisationnel.
Médecine narrative.
Culture d'entreprise.
BUSINESS & ECONOMICS > Business Communication > General.
Acceso en línea:Texto completo
Descripción
Sumario:Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.
Notas:Includes index.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780814420317
0814420311
1621984702
9781621984702
1283572052
9781283572057
9786613884503
6613884502

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