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The science of communicating science : the ultimate guide /
"Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book distils best practice research on science communication into acc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Clayton, South VIC : Wallingford, Oxfordshire ; Boston, MA :
CSIRO Publishing ; CABI,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- What makes good science communication? (in fewer than 280 characters)
- Why we need to communicate science better
- Burying the deficit model
- Objective! Your honour!
- What do the public really think about science?
- There is no one public: making sense of segmentation
- Messages and metaphors
- Once upon a time: storytelling
- Trust me, I'm a scientist
- Media matters
- Being a social media superstar
- I've been framed! The art of framing
- Who's afraid of public speaking?
- Getting engaged
- P-values: policy and politics
- Evaluation: metrics, damn metrics and statistics
- I'm a believer! Understanding different beliefs
- The risky business of communicating risk
- Valuing values
- Can you really change behaviours?
- Communicating controversies: the good, the bad and the ugly
- Debunking bunkum
- Fantastic ethics and where to find them
- Why we don't actually know what we think we know
- Last words: sermon on the endnote.