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The science of communicating science : the ultimate guide /
"Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book distils best practice research on science communication into acc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Clayton, South VIC : Wallingford, Oxfordshire ; Boston, MA :
CSIRO Publishing ; CABI,
[2019]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Cormick, Craig, |d 1961- |e author. | |
| 245 | 1 | 4 | |a The science of communicating science : |b the ultimate guide / |c Dr Craig Cormick |
| 264 | 1 | |a Clayton, South VIC : |b CSIRO Publishing ; |a Wallingford, Oxfordshire ; |a Boston, MA : |b CABI, |c [2019] | |
| 264 | 4 | |c Ã2019 | |
| 300 | |a 1 online resource (vi, 249 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a What makes good science communication? (in fewer than 280 characters) -- Why we need to communicate science better -- Burying the deficit model -- Objective! Your honour! -- What do the public really think about science? -- There is no one public: making sense of segmentation -- Messages and metaphors -- Once upon a time: storytelling -- Trust me, I'm a scientist -- Media matters -- Being a social media superstar -- I've been framed! The art of framing -- Who's afraid of public speaking? -- Getting engaged -- P-values: policy and politics -- Evaluation: metrics, damn metrics and statistics -- I'm a believer! Understanding different beliefs -- The risky business of communicating risk -- Valuing values -- Can you really change behaviours? -- Communicating controversies: the good, the bad and the ugly -- Debunking bunkum -- Fantastic ethics and where to find them -- Why we don't actually know what we think we know -- Last words: sermon on the endnote. | |
| 520 | |a "Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies."-- |c CSIRO Publishing Website | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Science. | |
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| 650 | 6 | |a Information scientifique. | |
| 650 | 6 | |a Sciences. | |
| 650 | 7 | |a sciences (philosophy) |2 aat | |
| 650 | 7 | |a REFERENCE |x General. |2 bisacsh | |
| 650 | 7 | |a Communication in science. |2 fast |0 (OCoLC)fst00870268 | |
| 650 | 7 | |a Science. |2 fast |0 (OCoLC)fst01108176 | |
| 650 | 7 | |a Reference, Information, Interdisciplinary subjects. |2 thema | |
| 650 | 7 | |a Mathematics & Science. |2 thema | |
| 653 | |a Australian | ||
| 655 | 7 | |a Handbooks and manuals. |2 fast |0 (OCoLC)fst01423877 | |
| 776 | 0 | 8 | |i Print version: |a Cormick, Craig, 1961- |t Science of communicating science. |d Clayton, South VIC : CSIRO Publishing ; Wallingford, Oxfordshire ; Boston, MA : CABI, [2019] |z 1789245141 |w (OCoLC)1124639169 |
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