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The science of communicating science : the ultimate guide /
"Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book distils best practice research on science communication into acc...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Clayton, South VIC : Wallingford, Oxfordshire ; Boston, MA :
CSIRO Publishing ; CABI,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies."-- |
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| Descripción Física: | 1 online resource (vi, 249 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781486309825 1486309828 9781486309832 1486309836 9781486309818 148630981X |