Cargando…

Project management in product development : leadership skills and management techniques to deliver great products /

Mostrar otras versiones (1)

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Ellis, George (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Amsterdam : Elsevier Ltd., 2016.
Temas:	Product management. New products. Branding (Marketing) Produits commerciaux > Gestion. Stratégie de marque. branding. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:	Texto completo

Ejemplares similares

Project management in product development : leadership skills and management techniques to deliver great products /
por: Ellis, George
Publicado: (2016)

Friction : passion brands in the age of disruption /
por: Rosenblum, Jeff, et al.
Publicado: (2019)

Strategic brand management for B2B markets : a road map for organizational transformation /
por: Sarin, Sharad
Publicado: (2010)

Positioning for advantage techniques and strategies to grow brand value /
por: Whitler, Kimberly A.
Publicado: (2021)

Strategic Brand Management and Development /
por: Lalaounis, Sotiris
Publicado: (2020)

SPIKE your brand ROI : how to maximize reputation and get results /
por: Cehrs, Adele
Publicado: (2015)

Grow the core : how to focus on your core business for brand success /
por: Taylor, David, 1964-
Publicado: (2013)

Brand identity factors : developing a successful Islamic brand /
por: Alihodzic, Vedad
Publicado: (2013)

Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability /
por: Wixom, Barbara Haley, 1969-, et al.
Publicado: (2020)

What great brands do : the seven brand-building principles that separate the best from the rest /
por: Yohn, Denise Lee, 1967-
Publicado: (2014)

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding /
por: Pogorzelski, Jacek
Publicado: (2018)

Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position /
por: VanAuken, Brad
Publicado: (2015)

9 brand shaastras : nine successful brand strategies to build winning brands /
por: Kapoor, Jagdeep, 1960-
Publicado: (2009)

Brand rewired : connecting intellectual property, branding, and creativity strategy /
por: Chasser, Anne H.
Publicado: (2010)

Global Brand Power : Leveraging Branding for Long-Term Growth.
por: Kahn, Barbara E.
Publicado: (2013)

Mastering the 'name your product category' game /
por: Suarez, Fernando F., et al.
Publicado: (2015)

Positioning the Brand : an Inside-out Approach.
por: Van der Grinten, Jaap
Publicado: (2011)

Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /
por: Post, Karen
Publicado: (2012)

Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them /
por: Light, Larry, et al.
Publicado: (2016)

Brand revitalization : creating a plan to win /
por: Light, Larry
Publicado: (2010)

Brand Bible : the complete guide to building, designing, and sustaining brands /
por: Millman, Debbie
Publicado: (2012)

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition /
por: Morgan, John, 1961-
Publicado: (2012)

Brand Bible : the complete guide to building, designing, and sustaining brands /
por: Millman, Debbie
Publicado: (2012)

Strategic Brand Management and Development Creating and Marketing Successful Brands.
por: Lalaounis, Sotiris T.
Publicado: (2020)

Brand management for international hotels /
por: Patricia, Maria
Publicado: (2009)

Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds.
por: Taylor, David
Publicado: (2004)

A master class in brand planning : the timeless works of Stephen King /
por: King, Stephen, 1931-2006
Publicado: (2007)

A master class in brand planning : the timeless works of Stephen King /
por: King, Stephen, 1931-2006
Publicado: (2007)

Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets.
Publicado: (2005)

The challenges facing brand managers today /
Publicado: (2012)

The Activation Imperative : How to Build Brands and Business by Inspiring Action.
por: Rosen, William
Publicado: (2016)

The Activation Imperative : How to Build Brands and Business by Inspiring Action.
por: Rosen, William
Publicado: (2016)

Connective branding : building brand equity in a demanding world /
por: Fisher-Buttinger, Claudia
Publicado: (2008)

Brand management and marketing of luxury goods /
por: Scholz, Lucie
Publicado: (2014)

Brand identity factors : developing a successful Islamic brand /
por: Alihodzic, Vedad
Publicado: (2013)

The powers : ten factors for building an exponentially more powerful brand /
por: Wessling, Tony, et al.
Publicado: (2019)

Business-to-business brand management : theory, research and executive case study exercises /
Publicado: (2009)

Co-branding : fit factors between partner brands /
por: Zickermann, Peter
Publicado: (2015)

Competitive strategy for media firms : strategic and brand management in changing media markets /
por: Chan-Olmsted, Sylvia M.
Publicado: (2005)

Corporate branding : Purpose/people/process : Towards the second wave of corporate branding.
Publicado: (2006)

Cannot write session to /tmp/vufind_sessions/sess_ch3m4g0iihen01gu1qtrhc3p7l