Green giants : how smart companies turn sustainability into billion-dollar businesses /

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This book examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Williams, E. Freya (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM - American Management Association, [2015]
Temas:
Leadership.
Social responsibility of business.
Industrial management > Environmental aspects.
Success in business.
Entreprises > Responsabilité sociale.
Gestion d'entreprise > Aspect de l'environnement.
Succès dans les affaires.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Industrial management > Environmental aspects
Leadership
Social responsibility of business
Success in business
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: billion with a "B"
  • The iconoclastic leader
  • Disruptive innovation
  • A higher purpose
  • Built in, not bolted on
  • Mainstream appeal
  • A new behavioral contract
  • Index.

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