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Entrepreneurship for engineers /
The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools that they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers bu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
München :
Oldenbourg Wissenschaftsverlag,
[2013]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 620.0068/4 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Kohlert, Helmut. | |
| 245 | 1 | 0 | |a Entrepreneurship for engineers / |c Prof. Dr. Helmut Kohlert, Prof. Dr.-Ing. Dawud Fadai, Prof. Hans-Ulrich Sachs. |
| 264 | 1 | |a München : |b Oldenbourg Wissenschaftsverlag, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (194 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed January 31, 2014). | |
| 505 | 0 | |a 1 The Spirit of Entrepreneurship; 1.1 Entrepreneurship Today; 1.1.1 Entrepreneurship -- Term out of Fashion or Imperative?; 1.1.2 The Process of Entrepreneurship; 1.2 The Entrepreneurial Ecosystem; 1.2.1 The Economic Relevance of Entrepreneurship; 1.2.2 Societal Entrepreneurial Ecosystem; 1.2.3 Personal Entrepreneurial Ecosystem; 1.3 The Entrepreneurial Mind; 1.3.1 Critical Success Factors to be an Entrepreneur; 1.3.2 Components of an Entrepreneurial Mindset; 1.3.3 Possibility of Teaching an Entrepreneurial Mind; 1.4 Entrepreneurship meets Innovation; 1.4.1 Invention, Innovation, and Imitation. | |
| 505 | 8 | |a 1.4.2 Entrepreneurs in the Innovation Process1.4.3 The Entrepreneur and the Commercialization of Innovations; 2 Entrepreneurship Reconsidered; 2.1 The Team as Hero; 2.1.1 Importance of Teams and the Special Role of the CEO; 2.1.2 Assembling the Management Team; 2.2 Collaboration with Others; 2.2.1 Cooperation to Achieve Common Objectives; 2.2.2 Importance of Networks; 2.3 Diagnosing the Internal Capabilities; 2.3.1 Knowing the own Strengths; 2.3.2 Knowing the Key for Market and Customer Access; 2.3.3 Appropriability and Complementary Assets; 2.4 Understanding the Industry Dynamics. | |
| 505 | 8 | |a 2.4.1 Indicators for Upcoming Dynamics in the Industry2.4.2 Porter's 5-Forces to Analyze the Competitive Environment; 2.4.3 Classical Competitive Analysis; 3 Building a New Business; 3.1 Walking through the Innovation Funnel; 3.1.1 Generation of a New Business Idea; 3.1.2 Pre-Field Assessment of the Business Idea; 3.2 Important Components of the Concept; 3.2.1 Turn the Innovative Idea into a Concept; 3.2.2 Innovative Market Offering meets Customer; 3.2.3 Customer Value; 3.2.4 Seizing the Entrepreneurial Opportunity; 3.3 Sales Function in the Business Building Process. | |
| 505 | 8 | |a 3.3.1 Development of a Sales Process3.3.2 Customer Understanding as a Critical Part of the Sales Process; 3.3.3 Addressing the Business Initiatives of the Customer; 3.3.4 Business Opportunity Analysis; 3.3.5 Sales Strategy to Win the Contract; 3.3.6 Monitoring the Execution; 3.4 The New Business Model; 3.4.1 Value Proposition as Key Concept; 3.4.2 Concept of the Business Model; 3.4.3 Outcomes of the Business Model Analysis; 3.4.4 Reflection of the Business Model with Innovations; 4 Entrepreneurial Strategies; 4.1 Strategic Thrust of the Entrepreneurial Company. | |
| 505 | 8 | |a 4.1.1 Entrepreneurial "Big Picture"-Perspective4.1.2 OSA-Process; 4.1.3 Leading with Key Performance Indicators; 4.2 Process of Market Segmentation; 4.2.1 Strategic Questions in the Segmentation Process; 4.2.2 Market Segmentation; 4.2.3 Targeting the Right Market Segments; 4.2.4 Differentiation and Positioning of the Market Offering; 4.3 Strategic Options for Entrepreneurs; 4.3.1 Entrepreneurial Strategies; 4.3.2 Complementary Strategies; 4.3.3 Competitive Strategies; 4.4 Back to Basics in Customer Understanding; 4.5 Developing the Entrepreneurial Strategy; 5 Formulating the Business Plan. | |
| 520 | |a The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools that they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers business cases, experiences from entrepreneurs, and examples from industry to optimize the learning benefit. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a Knovel |b ACADEMIC - Engineering Mgmt & leadership | ||
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a New business enterprises. | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 6 | |a Nouvelles entreprises. | |
| 650 | 7 | |a entrepreneurs. |2 aat | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Engineering (General) |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Reference. |2 bisacsh | |
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a New business enterprises |2 fast | |
| 700 | 1 | |a Fadai, Dawud. | |
| 700 | 1 | |a Sachs, Hans-Ulrich. | |
| 776 | 0 | 8 | |i Print version: |z 9781306207096 |
| 856 | 4 | 0 | |u https://appknovel.uam.elogim.com/kn/resources/kpEEE00018/toc |z Texto completo |
| 938 | |a Baker and Taylor |b BTCP |n BK0018088251 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1347636 | ||
| 938 | |a ebrary |b EBRY |n ebr10829523 | ||
| 938 | |a EBSCOhost |b EBSC |n 674513 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis27053066 | ||
| 938 | |a YBP Library Services |b YANK |n 10917264 | ||
| 994 | |a 92 |b IZTAP | ||