Innovation management : strategies, implementation and profits /
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
Oxford University Press,
2003.
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Edición: | 2nd ed. |
Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. Introduction and Overview
- pt. I. Fundamentals
- 2. Models of Innovation
- 3. The Underpinnings of Profits: Assets, Competences, and Knowledge
- 4. Sources and Transfer of Innovation
- pt. II. Strategizing
- 5. Recognizing the Potential of an Innovation
- 6. Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy
- 7. Choosing a Profit Site: Dynamic Competitive Analysis
- 8. Strategic Choice or Environmental Determinism
- 9. Co-opetitors
- 10. Strategies for Sustaining Profits
- pt. III. Implementation
- 11. Financing Entrepreneurial Activity
- 12. Implementation of the Decision to Adopt
- pt. IV. Globalization
- 13. Globalization for Innovations.