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The Pragmatic MBA for Scientific and Technical Executives.
This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, an...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier Science,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Liang, Bertrand C. | |
| 245 | 1 | 4 | |a The Pragmatic MBA for Scientific and Technical Executives. |
| 260 | |a Burlington : |b Elsevier Science, |c 2012. | ||
| 300 | |a 1 online resource (171 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 588 | 0 | |a Print version record. | |
| 520 | |a This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are easy enough to be accessible and challenging enough to hold one's interest. Its examples from pharma, IT, aircraft/navigation, and other industries highlight prob. | ||
| 505 | 0 | |a Front Cover; The Pragmatic MBA for Scientific and Technical Executives; Copyright Page; Dedication; Contents; Preface; Foreword; 1 Marketing; Introduction; Market Segmentation; Additional Reading; Additional Reading; The Marketing Mix; Additional Reading; General References and Websites Related to Marketing; 2 Economics; Introduction; Markets; Additional Reading; Additional Reading; Gross Domestic Product; Additional Reading; Inflation; Additional Reading; Exchange Rates; Additional Reading; Additional Reading; Additional Reading; Innovation and Economics; Additional Reading. | |
| 505 | 8 | |a General References and Websites in Economics3 Corporate Strategy; Introduction; Business Portfolio Model; Additional Reading; Five Forces Model; Additional Reading; Resource-Based View of the Firm; Additional Reading; Delta Model; Additional Reading; General References and Websites in Strategy; 4 Management and Leadership; Introduction; Team Structure; Additional Reading; Team Construction; Additional Reading; Leadership Dynamics; Additional Reading; Additional Reading; Change Management; Additional Reading; General References and Websites on Leadership and Management; 5 Portfolio Management. | |
| 505 | 8 | |a IntroductionCommon Traits; Additional Reading; Considerations in Portfolio Management; Additional Reading; Additional Reading; Additional Reading; Additional Reading; Models for Portfolio Management; Additional Reading; Additional Reading; Additional Reading; Additional Reading; Additional Reading; General References in Portfolio Management; 6 Finance and Accounting; Introduction; Financial Statements; Ratios; Discounted Cash Flow; General References and Websites in Finance; 7 Product Development; Introduction; Product Life Cycle; Additional Reading; Disruption (Disruptive Innovation). | |
| 505 | 8 | |a Additional ReadingAdoption and Diffusion; Additional Reading; Discontinuities in the Product Life Cycle; Additional Reading; Dominant Design; Additional Reading; General References and Websites in Product Development; 8 Operations; Introduction; Total Quality Management; Additional Reading; Variability; Additional Reading; Continuous Improvement; Additional Reading; Additional Reading; Supply Chain Coordination: Information Sharing; Additional Reading; Additional Reading; General References and Websites on Operations; 9 Business Law; Introduction; Contracts; Additional Reading; Torts. | |
| 505 | 8 | |a Additional ReadingIntellectual Property; Additional Reading; Employment Law; Additional Reading; Additional Reading; General References and Websites with Articles on the Law; Web Based Supporting Resources; Educational videos; Podcasts; Index. | |
| 590 | |a Knovel |b ACADEMIC - Engineering Mgmt & leadership | ||
| 650 | 0 | |a Management. | |
| 650 | 6 | |a Gestion. | |
| 650 | 7 | |a management. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Production & Operations Management. |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Industrial Engineering. |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Industrial Technology. |2 bisacsh | |
| 650 | 7 | |a Management |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9780123979322 |
| 856 | 4 | 0 | |u https://appknovel.uam.elogim.com/kn/resources/kpPMBASTE5/toc |z Texto completo |
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