Consumer-driven innovation in food and personal care products /

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Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside me...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: New Zealand. Plant & Food Research
Otros Autores: Jaeger, Sara R., MacFie, H. J. H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Woodhead Pub., 2010.
Colección:Woodhead Publishing in food science, technology, and nutrition ; no. 195.
Temas:
Food industry and trade > Technological innovations.
Cosmetics > Technological innovations.
Cosmetics.
Food industry and trade.
Cosmetics
Food Industry
Food-Processing Industry
Cosmétiques > Innovations.
Cosmétiques.
Aliments > Industrie et commerce.
cosmetics.
TECHNOLOGY & ENGINEERING > Food Science.
Food industry and trade
Food industry and trade > Technological innovations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. I. New product development head-on : trends, processes and perspectives
  • pt. II. Hedonic scaling in new product development : past, present and future
  • pt. III. Consumer research methods in new product development
  • pt. IV. Statistics and new product development
  • pt. V. New product development in the future : new consumer trends, new science.

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