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Demystifying marketing : a guide to the fundamentals for engineers /

The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Forsyth, Patrick
Autor Corporativo: Institution of Engineering and Technology
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Institution of Engineering and Technology, 2007.
Colección:IET management of technology series ; 23.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Demystifying marketing :  |b a guide to the fundamentals for engineers /  |c Patrick Forsyth. 
260 |a London :  |b Institution of Engineering and Technology,  |c 2007. 
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500 |a Includes index. 
500 |a Title from title screen. 
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590 |a Knovel  |b ACADEMIC - General Engineering & Project Administration 
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650 0 |a Engineering services marketing. 
650 0 |a Engineering  |x Management. 
650 6 |a Sociétés d'ingénieurs-conseils  |x Marketing. 
650 6 |a Ingénierie  |x Gestion. 
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