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|a Forsyth, Patrick.
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|a Demystifying marketing :
|b a guide to the fundamentals for engineers /
|c Patrick Forsyth.
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|a London :
|b Institution of Engineering and Technology,
|c 2007.
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|v 23
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500 |
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|a Includes index.
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500 |
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|a Title from title screen.
|
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|a The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
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|a Engineering services marketing.
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|a Engineering
|x Management.
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|a Sociétés d'ingénieurs-conseils
|x Marketing.
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650 |
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|a Ingénierie
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|0 (OCoLC)fst00910368
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|a Institution of Engineering and Technology.
|
776 |
0 |
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|i Print version:
|a Forsyth, Patrick.
|t Demystifying marketing.
|d London : Institution of Engineering and Technology, 2007
|z 9780863418068
|w (OCoLC)173499671
|
830 |
|
0 |
|a IET management of technology series ;
|v 23.
|
856 |
4 |
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|u https://appknovel.uam.elogim.com/kn/resources/kpDMAGFE0Q/toc
|z Texto completo
|
938 |
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|a Books 24x7
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