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Demystifying marketing : a guide to the fundamentals for engineers /
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Institution of Engineering and Technology,
2007.
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| Colección: | IET management of technology series ;
23. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given. |
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| Notas: | Includes index. Title from title screen. |
| Descripción Física: | 1 online resource (xiv, 200 pages) : illustrations |
| ISBN: | 9781615833252 1615833250 9780863418068 0863418066 |