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Product innovation : leading change through integrated product development /
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes to en...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes to enable managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organisational structure and thinking. |
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| Descripción Física: | 1 online resource (xiv, 625 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0511111940 9780511111945 9781628702774 162870277X 9780511113475 0511113471 9786610415915 6610415919 0511299494 9780511299490 |