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Case studies in food product development /

New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of indust...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Earle, Mary D., Earle, R. L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge : Woodhead, 2008.
Colección:Woodhead Publishing in food science, technology, and nutrition.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Case studies in food product development /  |c edited by Mary Earle and Richard Earle. 
260 |a Cambridge :  |b Woodhead,  |c 2008. 
300 |a 1 online resource (xxvi, 414 pages) :  |b illustrations, digital, HTML and PDF files 
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504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
520 |a New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of industries internationally and also records overall comments, written by the very people who have completed the projects. Part one outlines new product development in the food industry and part two views product development strategy and management in different companies and organisations. Parts three, four and five are twelve case studies on respectively the product development process, technological development, consumer and market research. Part six considers product development in practice and the final chapter demonstrates how product developers are being educated. The case studiers are written by experienced product developers talking openly about experiences with their own products. It is hoped that those faced with similar challenges will gain from these real life experiences. Mary and Dick are also co-authors with Allan Anderson of Food product development, which has achieved international success. Case studies in food product development is a complement and a practical companion to this book. Describes new product development in a variety of international industriesOutlines new product development in the food industry and views product management and strategy in different organisationsIncludes case studies focusing on the product development process, technological development, and consumer and market research. 
505 0 |a Cover; Case studies in food product development; Copyright; Contents; Contributor contact details and author biographies; Preface; Part I Introduction; 1 New Product Development: systematic industrial technology; 1.1 Introduction; 1.2 Food products in the food chain; 1.3 Strategy and management in different situations; 1.4 Product Development Processes; 1.5 Technological development; 1.6 Consumer and market research; 1.7 Managing the Product Development Process; 1.8 Educating the next generation of product developers; 1.9 New Product Development: a technology 
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650 0 |a New products. 
650 0 |a Food  |x Testing. 
650 6 |a Aliments  |x Essais. 
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650 7 |a Food industry and trade  |x Management  |2 fast 
650 7 |a Food  |x Testing  |2 fast 
650 7 |a New products  |2 fast 
655 7 |a Case studies  |2 fast 
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655 7 |a Études de cas.  |2 rvmgf 
700 1 |a Earle, Mary D. 
700 1 |a Earle, R. L. 
776 0 8 |i Print version:  |t Case studies in food product development.  |d Cambridge : Woodhead, 2008  |z 9781845692605  |w (OCoLC)172980300 
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