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The PDMA handbook of new product development /
"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every sta...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2005.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- New products--what separates the winners from the losers and what drives success / Robert G. Cooper
- A new product's development strategy: formulation and implementation / George Castellion
- New-product portfolio planning and management / Marvin L. Patterson
- Implementing product development / Paul O'Connor
- Process ownership / Dr. W.M. Watson
- The fuzzy front end for incremental, platform, and breakthrough products / Peter A. Koen
- Service development / Thomas D. Kuczmarski and Zachary T. Johnston
- Innovation in large companies: approaches and organizational architecture / Peter A. Koen
- Managing product development project teams / Hans J. Thamhain
- Influence and politics in product development / Stephen K. Markham and Patricia J. Holahan
- Distributed new product development (DNPD) / Stefan Heck and TJ Grewal
- Accelerated product development / Preston G. Smith
- Market analysis and segmentation for new products / Douglas G. Boike, Ben Bonifant, and Tony Siesfeld
- Obtaining customer needs for product development / Abbie Griffin
- Contextual research for new product development / Chris V. Conley
- Interacting with customers in the new product development process / Ian Alam
- Getting lightning to strike / Christopher W. Miller
- Quantitative market research / Brian D. Ottum
- Extracting value from your patent portfolio / Laura A. Schoppe and Nancy Pekar
- Technology management / Greg Evans and Patrice Gausselin
- Gate decisions / Jeffrey B. Schmidt
- Winning product review approval / Bob Lonadier
- Approaches to new product forecasting / Kenneth B. Kahn
- Enhancing new product development success through industrial design strategy / Robert W. Veryzer
- Building a bridge to the end-user / Joseph Juratovac
- Human factors engineering considerations in new product development / Mary Hoffman Pancake
- Design becomes reality-rapid prototyping / Raymond Sander
- Risk tools for technical development / Steven R. Nelson and Fritz Eubanks
- Using an effective metrics program to support business objectives / Amy Chan
- Managing new product and service launch / Sue Nagle
- Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank
- Market testing and postlaunch evaluation for consumer goods / David W. Olson
- Overview and context for life cycle management / Bill Ausura, Bob Gill, Steven Haines
- Product obsolescence and discontinuation / Elizabeth Jackson
- Lessons learned from outstanding corporate innovators / Douglas Boike et al.
- First results from the 2003 comparative performance assessment study (CPAS) / Marjorie Adams-Bigelow.