Marketing green buildings : guide for engineering, construction and architecture /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yudelson, Jerry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lilburn, GA : Boca Raton, FL : Fairmont Press ; Distributed by Taylor & Francis, ©2006.
Temas:
Green marketing.
Sustainable buildings > Marketing.
Architectural services marketing.
Architects and builders > Certification.
Construction industry.
Marketing vert.
Constructions durables > Commercialisation.
Services d'architecture > Marketing.
Architectes et entrepreneurs > Attestation de compétence.
Construction > Industrie.
TECHNOLOGY & ENGINEERING > Construction > General.
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note: 1. Introduction
  • 2. Today's green building market
  • 3. Industry growth to date
  • 4. Forecasting demand for green buildings
  • 5. business case for green buildings
  • 6. Experiences of green marketing
  • 7. Vertical markets for green building
  • 8. Demand for green building measures
  • 9. Understanding marketing strategies
  • 10. Understanding segmentation, targeting, positioning and differentiation
  • 11. Selling green buildings
  • 12. Marketing green developments
  • 13. Looking to the future : sustainable engineering design
  • 14. Marketing services for LEED-EB projects
  • 15. Marketing services for LEED-CI projects
  • 16. Marketing services for future LEED products
  • 17. role of the professional engineer in Energy Star
  • 18. Forecasts of demand for LEED projects.

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