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Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes /

"Extending the Supply Chain examines in-depth some of the most high-profile practitioners of telephone and Internet-based order processing and fulfillment. The authors bring you detailed looks at: Amazon, Dell, and FreshDirect, which use the decoupled extended supply chain model to take custom-...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Boyer, Kenneth Karel, 1967-
Otros Autores: Frohlich, Markham T., Hult, G. Tomas M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, ©2004.
Edición:1st ed.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:"Extending the Supply Chain examines in-depth some of the most high-profile practitioners of telephone and Internet-based order processing and fulfillment. The authors bring you detailed looks at: Amazon, Dell, and FreshDirect, which use the decoupled extended supply chain model to take custom-assembled or custom-packaged orders from an assembly plant or distribution center to the delivery destination using third-party delivery specialists like FedEx and UPS." "Extending the Supply Chain features dozens of clear examples, charts and graphs, and practical tools to help you establish and maintain a dynamic, customer-focused fulfillment operation, and offers proactive strategies for seamlessly integrating marketing and technology initiatives into your supply chain strategy. Examine the four models, and the authors' recommendations for adapting and implementing each one, to determine which one will help your supply chain stretch all the way to its only acceptable destination - the home of a happy and loyal customer."--Jacket
Descripción Física:1 online resource (xvii, 252 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:0814428177
9780814428177
9780814408360
0814408362
9781601198525
1601198523