Food product development /

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Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of exper...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Earle, Mary D.
Otros Autores: Earle, R. L., Anderson, Allan M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, Fla. : Cambridge, England : CRC Press ; Woodhead Pub., 2001.
Colección:Woodhead Publishing in food science and technology.
Temas:
Food industry and trade.
New products.
TECHNOLOGY & ENGINEERING > Food Science.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine derived contents note: Preface ix
  • Part I Introduction 1
  • 1 Keys to new product success and failure 3
  • 1.1 Food products
  • the basis of innovation 3
  • 1.2 Measures of product success and failure 10
  • 1.3 Key factors in product success 16
  • 1.4 Product development process: the basis for success 20
  • 1.5 Managing for product success 26
  • 1.6 Relating to consumers and markets: the key to
  • product success 31
  • 1.7 Knowledge of society, industry and technology 32
  • 1.8 Product development management in the food industry 36
  • 1.9 Basis and structure of the book 37
  • 1.10 References 38
  • Part II Key requirements for successful product development 43
  • 2 Developing an innovation strategy 45
  • 2.1 Possibilities for innovation 46
  • 2.2 Incorporating innovation into the business strategy 59
  • 2.3 Building up the innovation strategy 64
  • 2.4 Getting the innovation strategy right 69
  • 2.5 Focusing the product development programme 78
  • 2.6 Developing the product development strategy 85
  • 2.7 Planning the product development programme 91
  • 2.8 References 93
  • 3 The product development process 95
  • 3.1 Product strategy 96
  • 3.2 Product design and process development 111
  • 3.3 Product commercialisation 118
  • 3.4 Product launch and evaluation 123
  • 3.5 Service in product development 130
  • 3.6 Where is the product development process going? 144
  • 3.7 References 146
  • 4 The knowledge base for product development 149
  • 4.1 Technology, knowledge and the food system 150
  • 4.2 Knowledge management or knowledge navigation? 157
  • 4.3 Necessary knowledge for product development 165
  • 4.4 Tacit knowledge in product development 176
  • 4.5 Creating knowledge in product development 183
  • 4.6 References 192
  • 5 The consumer in product development 194
  • 5.1 Understanding consumer behaviour 195
  • 5.2 Understanding food choice 203
  • 5.3 Consumers' avoidance and acceptance of new products 207
  • 5.4 Integrating consumer needs and wants in product development 209
  • 5.5 Sensory needs and wants in food product development 219
  • 5.6 Consumers in Stage 1: Product strategy development 223
  • 5.7 Consumers in Stage 2: Product design and process
  • development 236
  • 5.8 Consumers in Stage 3: Product commercialisation 245
  • 5.9 Consumers in Stage 4: Product launch and evaluation 250
  • 5.10 References 253
  • Part III Managing and improving product development 257
  • 6 Managing the product development process 259
  • 6.1 Principles of product development management 260
  • 6.2 People in product development management 262
  • 6.3 Designing the PD Process 267
  • 6.4 Establishing key decision points and the decision makers 271
  • 6.5 Establishing outcomes, budgets and constraints 276
  • 6.6 Organising the PD Process 287
  • 6.7 Managing the PD Process 299
  • 6.8 Company organisation for product development 307
  • 6.9 References 314
  • 7 Case studies: product development in the food system 317
  • 7.1 Primary production: creating a new apple variety 319
  • 7.2 Development of Thai mango products and their
  • competitive advantage in export markets 327
  • 7.3 Industrial products: PD Process and management for
  • whey proteins 332
  • 7.4 Consumer products: new products and a new platform
  • in variety sauces 340
  • 7.5 Some brief comments on the case studies 345
  • 7.6 Acknowledgements 346
  • 7.7 References 347
  • 8 Improving the product development process 348
  • 8.1 Key messages 349
  • 8.2 Evaluating product development 352
  • 8.3 Innovation metrics 358
  • 8.4 Striving for continuous improvement 364
  • 8.5 References 369
  • Index 371.

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