Branding trust : advertising and trademarks in Nineteenth-Century America /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Black, Jennifer M. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : University of Pennsylvania Press, [2023]
Colección:American Business, Politics, and Society Series.
Temas:
Advertising > Brand name products > United States.
Branding (Marketing) > United States.
Brand name products > United States.
Trademarks > Law and legislation > United States.
Corporate image > United States.
Marketing > United States.
Produits de marque > Publicité > États-Unis.
Stratégie de marque > États-Unis.
Produits de marque > États-Unis.
Entreprises > Image > États-Unis.
Marketing > États-Unis.
HISTORY / United States / 19th Century
Advertising > Brand name products
Brand name products
Branding (Marketing)
Corporate image
Marketing
Trademarks > Law and legislation
United States
Acceso en línea:Texto completo
Descripción
Descripción Física:1 online resource (321 p.).
ISBN:9781512824995
1512824992

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