Winning women's hearts and minds : selling Cold War culture in the US and the USSR /

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Winning Women's Hearts and Minds focuses on women, gender, and the politics of selling US consumer culture and domesticity during the early Cold War through ""polite propaganda.""

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cucuz, Diana (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto ; Buffalo ; London : University of Toronto Press, [2023]
Temas:
United States Information Agency > History.
United States Information Agency.
1900-1999
Women > Press coverage > United States > History > 20th century.
Women > Soviet Union > Social conditions.
Women > Soviet Union > Economic conditions.
Cold War > Propaganda.
Propaganda, American > Soviet Union > History.
Cultural diplomacy > United States > History > 20th century.
Women consumers > United States > History > 20th century.
Consumption (Economics) > United States > History > 20th century.
Women's periodicals, American > History > 20th century.
Popular literature > United States > History and criticism.
HISTORY / Russia & the Former Soviet Union.
Consumption (Economics)
Cultural diplomacy.
Popular literature.
Propaganda, American.
Women consumers.
Women > Economic conditions.
Women > Press coverage.
Women > Social conditions.
Women's periodicals, American.
Soviet Union.
United States.
Criticism, interpretation, etc.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The "Modern Woman": The "Special Privileges" of American Womanhood in the Ladies' Home Journal
  • The "Babushka": The "Special Hardships" of Russian Womanhood in the Ladies' Home Journal
  • Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union
  • Modelling the American Dream: Fashion and Femininity in Amerika
  • Living the American Dream: The Happy Homemaker in Amerika
  • Amerika, USSR, and a Woman's Proper Place in the 1960s.

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