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Sponsorship Culture in the German University Popular Music Festival Market.
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines profe...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bielefeld :
transcript,
2023.
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| Colección: | Transdisziplinäre Popkulturstudien
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Contents
- Introduction
- Motivation and Goals of the Thesis
- Research Objectives
- Structure of the Thesis
- Theoretical Perspective One: Sociodemographic Induced Challenges
- Demographic Change in the Federal Republic of Germany
- Soft Location Factors' Change in Significance
- Events within the City and Municipality Marketing Mix
- Theoretical Perspective Two: Eventization
- Eventization and Interior Orientation
- Eventization of the University Campus
- Motivational Constructs for Event Attendance
- Today's digitalized Music Industry within the Experience Economy
- Theoretical Perspective Three: (Live) Popular Music (Cultures)
- Popular Music
- Popular Music Festivals
- Event Sponsorship
- Sponsorship within Corporate Communication
- Music Festival Sponsorship
- Theoretical Perspective Four: Reality Model(s) and Cultural Program(s)
- Culture as Interdisciplinary Contact Point
- Social Practices and the Culture of Knowledge
- Knowledge within the Investigation of Sponsorship Culture
- Reality Model(s) and Cultural Program(s) as Applicable Theoretical Merger
- Sponsorship Reality Model and Sponsorship Culture Program
- Organizer Practical Culture Program
- Sponsors Reality Model
- Sponsors Practical Culture Program
- Audience Reality Modell
- Audience Practical Culture Program
- Additional Chapter: COVID-19
- References