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Sponsorship Culture in the German University Popular Music Festival Market.
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines profe...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bielefeld :
transcript,
2023.
|
| Colección: | Transdisziplinäre Popkulturstudien
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Nösner, Dominik. | |
| 245 | 1 | 0 | |a Sponsorship Culture in the German University Popular Music Festival Market. |
| 264 | 1 | |a Bielefeld : |b transcript, |c 2023. | |
| 300 | |a 1 online resource (261 p.). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Transdisziplinäre Popkulturstudien | |
| 505 | 0 | |a Cover -- Contents -- Introduction -- Motivation and Goals of the Thesis -- Research Objectives -- Structure of the Thesis -- Theoretical Perspective One: Sociodemographic Induced Challenges -- Demographic Change in the Federal Republic of Germany -- Soft Location Factors' Change in Significance -- Events within the City and Municipality Marketing Mix -- Theoretical Perspective Two: Eventization -- Eventization and Interior Orientation -- Eventization of the University Campus -- Motivational Constructs for Event Attendance -- Today's digitalized Music Industry within the Experience Economy | |
| 505 | 8 | |a Theoretical Perspective Three: (Live) Popular Music (Cultures) -- Popular Music -- Popular Music Festivals -- Event Sponsorship -- Sponsorship within Corporate Communication -- Music Festival Sponsorship -- Theoretical Perspective Four: Reality Model(s) and Cultural Program(s) -- Culture as Interdisciplinary Contact Point -- Social Practices and the Culture of Knowledge -- Knowledge within the Investigation of Sponsorship Culture -- Reality Model(s) and Cultural Program(s) as Applicable Theoretical Merger -- Sponsorship Reality Model and Sponsorship Culture Program | |
| 505 | 8 | |a Organizer Practical Culture Program -- Sponsors Reality Model -- Sponsors Practical Culture Program -- Audience Reality Modell -- Audience Practical Culture Program -- Additional Chapter: COVID-19 -- References | |
| 520 | |a Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study. | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Corporate sponsorship |z Germany. | |
| 650 | 0 | |a Advertising |z Germany. | |
| 650 | 0 | |a Music festivals |z Germany |x Finance. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management. |2 bisacsh | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 650 | 7 | |a Corporate sponsorship. |2 fast |0 (OCoLC)fst00879716 | |
| 651 | 7 | |a Germany. |2 fast |0 (OCoLC)fst01210272 | |
| 776 | 0 | 8 | |i Print version: |a Nösner, Dominik |t Sponsorship Culture in the German University Popular Music Festival Market |d Bielefeld : transcript,c2023 |z 9783837665789 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/jj.285010 |z Texto completo |
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