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Shadow of the New Deal : the victory of public broadcasting /

"Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the National Association of Educational Broadcasters (NAEB) and its drive to create what became...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shepperd, Josh, 1977- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2023]
Colección:History of communication.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Shepperd, Josh,  |d 1977-  |e author. 
245 1 0 |a Shadow of the New Deal :  |b the victory of public broadcasting /  |c Josh Shepperd. 
264 1 |a Urbana :  |b University of Illinois Press,  |c [2023] 
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490 1 |a The history of communication 
504 |a Includes bibliographical references and index. 
505 0 |a Advocacy: media reform, from activism to advocacy: before and after the Communications Act of 1934 -- Funding: the philanthropic mandate for collaboration between educational and commercial broadcasters -- Distribution and facilities: America's public media industry: from the Rocky Mountain Radio Council to the National Bicycle network -- Research and development: the emergence of communication: reception research as a strategic tool of media reform -- Policy: public media policy, 1934-1967 -- lessons from reform history -- Conclusion. 
520 |a "Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the National Association of Educational Broadcasters (NAEB) and its drive to create what became the Public Broadcasting Service and National Public Radio. Founded in 1934, the NAEB began as a disorganized coalition of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media campaign premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond"--  |c Provided by publisher. 
588 |a Description based on online resource; title from digital title page (viewed on May 01, 2023). 
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650 0 |a Television broadcasting  |z United States  |x History. 
650 0 |a Radio broadcasting  |z United States  |x History. 
650 6 |a Radiodiffusion publique  |z États-Unis  |x Histoire. 
650 6 |a Télévision  |z États-Unis  |x Histoire. 
650 6 |a Radio  |z États-Unis  |x Histoire. 
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650 7 |a Television broadcasting  |2 fast 
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776 0 8 |i Print version:  |a Shepperd, Josh, 1977-  |t Shadow of the New Deal  |d Urbana : University of Illinois Press, [2023]  |z 9780252045110  |w (DLC) 2022049985 
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