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The innovation tournament handbook : a step-by-step guide to finding exceptional solutions to any challenge /

What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience?Pretty much any creative problem-solving task can be framed...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Terwiesch, Christian (Autor)
Otros Autores: Ulrich, Karl
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, PA : Wharton School Press, [2023]
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Introduction
  • Chapter 1: Define the Innovation Challenge
  • Chapter 2: Set the Tournament Architecture
  • Chapter 3: Direct the Tournament (or Not)
  • Chapter 4: Generate a Better Pool of Opportunities
  • Chapter 5: Perfect the Pitch
  • Chapter 6: Craft the Selection Processes
  • Chapter 7: Develop Opportunities
  • Chapter 8: Tournaments and the Culture of Innovation
  • Conclusion: Four Pillars for Future Success
  • Acknowledgments
  • Notes
  • Index
  • About the Authors
  • About Wharton School Press
  • About the Wharton School