An influencer's world : a behind-the-scenes look at social media influencers and creators /

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"An Influencer's World pulls back the curtain and reveals what's behind social media influencing - an exploding and often misunderstood industry. It's an unconventional look at both the business side of influencing and the personal lives of influencers and creators. What's t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Baker, Caroline, 1969- (Editor ), Baker, Don, 1972- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Iowa City : University of Iowa Press, [2023]
Temas:
Social influence.
Social media.
BUSINESS & ECONOMICS / General
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Voices of the Digital Content Revolution
  • Rise of the Digital Influencer
  • Rise of an Industry
  • Being the Brand and the Hotness of Authenticity
  • The Fight for Relevance and Secrets to Success
  • Brands That Got It Right: Defining Wins in Influencer Marketing
  • The Business of Likes and Hate: Combating Bullies and Trolls
  • Self-Esteem and Social Media: When Influencers Compare and Despair
  • Cancel This! Influencers React to Cancel Culture and Deplatforming
  • Chasing the Next Post, Content Block, and the Anxiety of Algorithms
  • From Discrimination to the Empowerment Paradox: Experiences of Influencers from Marginalized Communities
  • The Lifestyle and LA
  • Collabs and
  • Content Houses: Avoiding a S**t Show
  • Athlete Influencers: How the Game Is Played
  • #Trending
  • List of Interviewees

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