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An influencer's world : a behind-the-scenes look at social media influencers and creators /
"An Influencer's World pulls back the curtain and reveals what's behind social media influencing - an exploding and often misunderstood industry. It's an unconventional look at both the business side of influencing and the personal lives of influencers and creators. What's t...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Iowa City :
University of Iowa Press,
[2023]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 020 | |a 1609388968 |q electronic book | ||
| 020 | |a 9781609388966 |q (electronic bk.) | ||
| 020 | |z 9781609388959 |q paperback | ||
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| 049 | |a UAMI | ||
| 245 | 0 | 3 | |a An influencer's world : |b a behind-the-scenes look at social media influencers and creators / |c by Caroline Baker and Don Baker. |
| 264 | 1 | |a Iowa City : |b University of Iowa Press, |c [2023] | |
| 300 | |a 1 online resource (292 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Voices of the Digital Content Revolution -- Rise of the Digital Influencer -- Rise of an Industry -- Being the Brand and the Hotness of Authenticity -- The Fight for Relevance and Secrets to Success -- Brands That Got It Right: Defining Wins in Influencer Marketing -- The Business of Likes and Hate: Combating Bullies and Trolls -- Self-Esteem and Social Media: When Influencers Compare and Despair -- Cancel This! Influencers React to Cancel Culture and Deplatforming -- Chasing the Next Post, Content Block, and the Anxiety of Algorithms -- From Discrimination to the Empowerment Paradox: Experiences of Influencers from Marginalized Communities -- The Lifestyle and LA -- Collabs and -- Content Houses: Avoiding a S**t Show -- Athlete Influencers: How the Game Is Played -- #Trending -- List of Interviewees | |
| 520 | |a "An Influencer's World pulls back the curtain and reveals what's behind social media influencing - an exploding and often misunderstood industry. It's an unconventional look at both the business side of influencing and the personal lives of influencers and creators. What's the influencer lifestyle and how do they win their fight for relevance? How do influencers create an authentic brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate creating a big psychological toll for those who choose to play in the game. The purpose of An Influencers World is to get an insider's look at influencing and how the game is played by showcasing a diverse set of voices from within the industry, including interviews with dozens of trending influencers, CEOs and other leading industry insiders, brands, mental health professionals and celebrities. It's a complete picture that explores the business, history, culture, and psychology of influencing like no other book before it"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on March 02, 2023). | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a Social influence. | |
| 650 | 0 | |a Social media. | |
| 650 | 7 | |a Social influence. |2 fast |0 (OCoLC)fst01122536 | |
| 650 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 700 | 1 | |a Baker, Caroline, |d 1969- |e editor. | |
| 700 | 1 | |a Baker, Don, |d 1972- |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Influencer's world |d Iowa City : University of Iowa Press, [2023] |z 9781609388959 |w (DLC) 2022040096 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/jj.285044 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 304473379 | ||
| 938 | |a EBSCOhost |b EBSC |n 3543148 | ||
| 994 | |a 92 |b IZTAP | ||