Winning in China : 8 stories of success and failure in the world's largest economy /

If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Wi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sang, Lele (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : Wharton School Press, [2021]
Temas:
Success in business > China > Case studies.
Business enterprises, Foreign > China > Case studies.
Succès dans les affaires > Chine > Études de cas.
Entreprises étrangères > Chine > Études de cas.
BUSINESS & ECONOMICS > International > General.
Business enterprises, Foreign.
Success in business.
China.
Case studies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : If Amazon Can't Succeed, Can Anyone?
  • 1. This is What a Business Needs to Succeed in China
  • 2. Amazon : The Flywheel Stops Spinning
  • 3. Norwegian Cruise Line : How "Made for China" Fails
  • 4. Hyundi : What Got You Here Won't Get You There
  • 5. LinkedIn : A Résumé
  • 6. Sequoia Capital : Weaving Filaments Across Borders
  • 7. InMobi : Jockey or Horse?
  • 8. Intel : Alpha Chips
  • 9. Zegna : When Brand is King
  • 10. Lessons on Winning and Losing in China
  • 11. Prescriptions for Sucess
  • Conclusion : Most Interesting Times.

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