The platform paradox : how digital businesses succeed in an ever-changing global maketplace /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Guillén, Mauro F. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, PA : Wharton School Press, 2021.
Temas:
Marketing > Data processing.
Business > Data processing.
Management information systems.
International business enterprises > Marketing.
Management Information Systems
Marketing > Informatique.
Gestion > Informatique.
Systèmes d'information de gestion.
BUSINESS & ECONOMICS > E-Commerce > General.
Business > Data processing
International business enterprises > Marketing
Management information systems
Marketing > Data processing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The rise of digital plantforms
  • the strategic management of network effects
  • The digital transformation of traditional businesses
  • The internationalization of digital platforms
  • The limits to platform globalization.

Ejemplares similares