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All-out for victory! : magazine advertising and the World War II home front /
A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Waltham, Mass. : Hanover [N.H.] :
Brandeis University Press ; Published by University Press of New England,
c2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Jones, John Bush. | |
| 245 | 1 | 0 | |a All-out for victory! : |b magazine advertising and the World War II home front / |c John Bush Jones. |
| 260 | |a Waltham, Mass. : |b Brandeis University Press ; |a Hanover [N.H.] : |b Published by University Press of New England, |c c2009. | ||
| 300 | |a 1 online resource (xi, 314 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (p. [297]-298) and index. | ||
| 505 | 0 | |a "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow. | |
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 520 | |a A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations. | ||
| 546 | |a English. | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a Advertising, Magazine |z United States |x History |y 20th century. | |
| 650 | 6 | |a Publicité dans les magazines |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 7 | |a HISTORY |x Military |x World War II. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x General. |2 bisacsh | |
| 650 | 7 | |a Advertising, Magazine |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |t All-out for victory! |d Waltham, Mass. : Brandeis University Press ; c2009. |z 9781584657682 (cloth : alk. paper) |w (DLC) 2008055182 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctv102bg4q |z Texto completo |
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