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Clock & compass : how John Byron Plato gave farmers a real address /

"A city guy who aspired to be a farmer, John Byron Plato took a three-month winter course in agriculture at Cornell before starting high school, which he left a year before graduation to fight with US troops during the Spanish-American War. After the war he worked as a draftsman, ran a veneers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Monmonier, Mark S. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Iowa City : University of Iowa Press, [2022]
Temas:
Acceso en línea:Texto completo

MARC

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020 |z 9781609388218  |q paperback 
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049 |a UAMI 
100 1 |a Monmonier, Mark S.,  |e author. 
245 1 0 |a Clock & compass :  |b how John Byron Plato gave farmers a real address /  |c Mark Monmonier. 
246 3 |a Clock and compass 
264 1 |a Iowa City :  |b University of Iowa Press,  |c [2022] 
300 |a 1 online resource :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references. 
520 |a "A city guy who aspired to be a farmer, John Byron Plato took a three-month winter course in agriculture at Cornell before starting high school, which he left a year before graduation to fight with US troops during the Spanish-American War. After the war he worked as a draftsman, ran a veneers business, patented and manufactured a parking brake for horse-drawn delivery wagons, taught school, and ran a lumber yard. In his early thirties he bought some farmland north of Denver and began raising Guernsey cattle, which he advertised for sale in the local paper. When an interested buyer eager to see his calves couldn't find his farm, Plato realized that an RFD postal address was only good for delivering mail. Farmers had started buying cars and trucks, but without adequate maps and signage townsfolk couldn't visit them and they couldn't easily find each other. Plato's solution was a map-and-directory combo that used direction and distance from a local business center to give farmers a real address, just like city folk. He patented his invention and tried to sell it to the Post Office, which took a pass-their business was delivering mail, not facilitating travel. Because the clockface's hours provided the directions, he called his strategy the "Clock System." Some Chicago promoters became intrigued but after their plans failed to gel, he decided to produce the maps himself. Rural sociologists at Cornell, who considered the Clock System an antidote for rural isolation, encouraged him to start a business in Ithaca, where he mapped a dozen New York counties until the Great Depression intervened and he left to work as a government mapmaker in Washington. Between 1936 (after his patent had expired) and 1940, some Ithaca businessmen validated the concept by making "Compass System" maps for half the state's counties"--  |c Provided by publisher. 
588 |a Description based on online resource; title from digital title page (viewed on April 13, 2022). 
590 |a JSTOR  |b Books at JSTOR All Purchased 
590 |a JSTOR  |b Books at JSTOR Demand Driven Acquisitions (DDA) 
600 1 0 |a Plato, John Byron,  |d 1876-1966. 
600 1 1 |a Plato, John Byron,  |d 1876-1966. 
650 0 |a Compass system (Cartography) 
650 0 |a Rural geography  |z United States  |x Maps  |x History. 
650 0 |a Farms  |x Location  |z United States. 
650 0 |a Cartographers  |z United States  |v Biography. 
650 6 |a Exploitations agricoles  |x Localisation  |z États-Unis. 
650 6 |a Cartographes  |z États-Unis  |v Biographies. 
650 7 |a HISTORY / General  |2 bisacsh 
650 7 |a Compass system (Cartography)  |2 fast  |0 (OCoLC)fst02032646 
650 7 |a Cartographers.  |2 fast  |0 (OCoLC)fst00848021 
650 7 |a Farms  |x Location.  |2 fast  |0 (OCoLC)fst00921439 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
655 7 |a Biographies.  |2 fast  |0 (OCoLC)fst01919896 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
776 0 8 |i Print version:  |a Monmonier, Mark S.  |t Clock and compass  |d Iowa City : University of Iowa Press, 2022  |z 9781609388218  |w (DLC) 2021030561 
856 4 0 |u https://jstor.uam.elogim.com/stable/10.2307/j.ctv27tcsz1  |z Texto completo 
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