Advertising and the transformation of screen cultures /

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Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Florin, Bo, 1961- (Autor), Vonderau, Patrick (Autor), Zimmermann, Yvonne (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Amsterdam University Press, [2021]
Colección:Film culture in transition.
Temas:
Theater commercials (Motion pictures) > History.
Films, cinema.
Advertising and society.
BUSINESS & ECONOMICS / Advertising & Promotion
films.
cultuursociologie.
reclame.
Theater commercials (Motion pictures)
screen advertising, sponsored film, non-theatrical film, cinema studies, media industry studies.
Electronic books.
History.
Acceso en línea:Texto completo
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Advertising and the transformation of screen cultures /
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Advertising and the Transformation of Screen Cultures /
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