Advertising and the transformation of screen cultures /

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Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Florin, Bo, 1961- (Autor), Vonderau, Patrick (Autor), Zimmermann, Yvonne (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Amsterdam University Press, [2021]
Colección:Film culture in transition.
Temas:
Theater commercials (Motion pictures) > History.
Films, cinema.
Advertising and society.
BUSINESS & ECONOMICS / Advertising & Promotion
films.
cultuursociologie.
reclame.
Theater commercials (Motion pictures)
screen advertising, sponsored film, non-theatrical film, cinema studies, media industry studies.
Electronic books.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Table of Contents
  • Introduction
  • 1. Early Cinema, Process Films, and Screen Advertising
  • Part I Approaches and Methods
  • 2. Advertising and Modernity: A Critical Reassessment
  • 3. Advertising and Avant-Gardes: A History of Concepts, 1930-1940
  • 4. Advertising as Institution: Charles Wilp and German Television, 1950- 1970
  • 5. Advertising and the Apparatus : Cinema, Television, and Out-of-Home Screens
  • 6. Advertising as Commercial Speech: Truth and Trademarks in Testimonial Advertising
  • 7. Advertising's Self-Reference: From Early Cinema to the Super Bowl
  • Part II Cases and Materials
  • 8. Moving Objects: The Case of Volvo
  • 9. Cinematic Intertexts: h&m Goes YouTube
  • 10. Beyond Promotion: The UN Global Goal Campaign
  • Select Bibliography
  • Index

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