Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19 /

The retail industry was already in the midst of unparalleled disruption. They came COVID-19. In a fully updated and expanded edition of The Shopping Revolution, Wharton professor Barbara E. Kahn examines the companies that have been most successful during a tsunami of change in the industry. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kahn, Barbara E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : Wharton School Press, [2021]
Edición:Updated and expanded edition.
Temas:
Since 2020
Branding (Marketing)
Strategic planning.
Brand name products > Management.
Customer relations.
Product management > Technological innovations.
Corporations > Growth.
COVID-19 Pandemic, 2020- > Economic aspects.
Stratégie de marque.
Planification stratégique.
Produits de marque > Gestion.
Sociétés > Croissance.
Pandémie de COVID-19, 2020- > Aspect économique.
Produits commerciaux > Gestion > Innovations.
branding.
Product management > Technological innovations
Customer relations
Brand name products > Management
Corporations > Growth
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1 Gain a Competitive Edge: The Kahn Retailing Success Matrix p. 1
  • Chapter 2 Amazon the Disruptor: Laser Focus on the Customer and Reducing Friction in the Shopping Experience p. 17
  • Chapter 3 Price Leadership Is Not Enough: Successful "Everyday Low Price" Retailers Add Frictionless Expertise p. 43
  • Chapter 4 The Power of the Brand: The Direct-to-Consumer Model p. 57
  • Chapter 5 The Paradox of Luxury: When Low Prices and Accessibility Are Undesirable p. 79
  • Chapter 6 Compete on Customer Experience: The Lure of Emotional and Sensory Engagement p. 97
  • Chapter 7 Learning from "New Retail" in China p. 113.

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